The Influence of the Family Environment, Utilization of Social Media Marketing, and Entrepreneurial Orientation on the Performance of Millennial SMEs in Makassar City

Abstract

Business performance is something that must be considered by SMEs, including millennials. The purpose of this study is to find out the extent of the role of the environment, the use of social media marketing and entrepreneurial orientation towards the performance of Millennial SMEs in Makassar City. This research is a quantitative study using data from the distribution of questionnaires and processed using SmartPLS 4 software. The results of the study found that the family environment, the useof social media marketing and entrepreneurial initiatives can partially improve the performance of Millennial SMEs in Makassar City.
 
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The Influence of The Social Environment on Indonesian Migrant Workers

“…The aspect of environmental awareness that is generally regarded as interactive and that is most commonly highlighted is the understanding of environmental values and attitudes (Ferguson et al, 2022). identifies knowledge as a means of assisting social groups and individuals to gain various experiences and about the environment and its problems in attitudes as a means of assisting them to acquire the values of concern for the environment and have the motivation to actively participate in improving and protecting the surrounding environment, and is considered interactive and can be environmental knowledge and can increase awareness, which in turn also causes behavior change (Herison et al, 2022).…”

“…The conclusion finding some similarities and differences between Indonesian and Malaysian policies that are very significant with regard to law enforcement and protection within the state, and noting that Malaysia has shown better implementation, the conclusion from the research described above is that the education of Indonesian migrant children and migrant workers needs to be placed at the center of attention for the Indonesian government (Herison et al, 2022). However, improvements in terms of pressuring both nations to have more precise regulations are urgently required, and for Malaysia, the significance of translating TKI monitoring needs to be carried out and demonstrated to the Indonesian government for an immediate response to education and to improve the quality of education and construct around the concept of inclusivity that children with a migration background also need education and receive the same education from the same sources as children without such backgrounds (KOSCIOLEK, 2020).…”