The Influence of the Cultural and Religious Factors on the Media

Abstract

The article is devoted to the study of quantitative characteristics of the influence of cultural and religious characteristics of individual civilizational (cultural) regions on the work of the media. The study was conducted with the help of media analytics experts selected according to strictly defined criteria, who, using the Delphi method, determined the number and characteristics of narratives in the most popular media of three regions - the United States, China and the Arab countries of the Middle East. In the course of numerous iterations, the criteria for identifying a narrative and its characteristics about the objectives of the study were empirically determined. The study reveals significant findings about distinct patterns of engagement with internal and external narratives within the three examined regions. Each region, driven by its unique cultural and historical attributes, strives to ensure sustainability and media antifragility through diverse approaches. The practical contribution of the study can be used in the analysis and organization of the work of international media, taking into account the cultural and civilizational characteristics of large audiences.