2020
DOI: 10.1186/s11782-020-00096-0
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The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19

Abstract: This study focuses on the use of we-media by small- and medium-sized enterprises (SMEs) to disclose internal corporate social responsibility (ICSR) under the impact of the 2019 novel coronavirus disease (COVID-19). Study 1 interprets the catalyst effect of COVID-19 on the externalization of SMEs’ ICSR. The fuzzy grading evaluation method is initially verified. Under the impact of COVID-19, SMEs fulfilling their ICSR can enhance consumer brand attitudes. Study 2 uses a structural equation model and empirical an… Show more

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Cited by 22 publications
(17 citation statements)
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“…Consequently, this condition does not stimulate firm performance. This finding indicates the tendency of the covid 19 Era can be one of the possibilities that hamper to utilize the relationship, networking, taking the policy, procedure on firm performance (Liu et al, 2020;Sheth, 2020;Shafi et al, 2020).…”
Section: Resultsmentioning
confidence: 80%
“…Consequently, this condition does not stimulate firm performance. This finding indicates the tendency of the covid 19 Era can be one of the possibilities that hamper to utilize the relationship, networking, taking the policy, procedure on firm performance (Liu et al, 2020;Sheth, 2020;Shafi et al, 2020).…”
Section: Resultsmentioning
confidence: 80%
“…These actions implemented during the pandemic had a major impact on brands because "based on past experience of major disasters, enterprises take the initiative to carry out their social responsibilities, quickly resolve their difficulties as it is directly related to enterprises' future development in the post-pandemic era." Liu et al, [19]. Involvement in healthcare was more a matter of redirecting CSR funding since many of the financial institutions turned to a responsible banking strategy after the financial crisis of 2008-2009 when the reputation of the banks suffered a lot.…”
Section: Romanian Banks Adapting To the Covid-19 Pandemicmentioning
confidence: 99%
“…23 Likewise, consumer sensitivity is greatest in times of crisis, and their perception of a company that carried out CSR activities during the crisis will positively affect their product consumption, punishing those who do not react in this way. 24 on CSR for marketing purposes, the initial positive customer perception of that company changes. 25 Therefore, if used properly, CSR projects have a positive impact on consumer behavior .26 Though significantly reduces the number and scope of CSR projects of large corporations in times of crisis 27 which could also be related to the costs of implementing the CSR activities.…”
Section: The Importance Of Csr In Times Of Crisismentioning
confidence: 99%
“…Based on the results of the papers, the author identified overlaps in the articles, ie the same articles are in the results of different dimensions because several dimensions were also analyzed in the articles (24). Also, 1 paper could not be downloaded despite the open access criterion, 2 papers are not included in the topic (one research was conducted before the Covid situation and is not relevant to this topic and the second is not appropriate with topics) and are excluded from further analysis.…”
Section: Internal and External Dimension Of The Application Of Csrmentioning
confidence: 99%