The Influence of the Congruence Between Brand and Consumer Personality on the Loyalty to Print and Online Issues of Magazine Brands

Nienstedt, Heinz-Werner; Hüber, Frank; Seelman, Carolin

doi:10.1080/14241277.2011.602033

Cited by 27 publications

(19 citation statements)

References 36 publications

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“…Today, management efforts focused on cultivating these brand relationships have become more complex as the marketing world has been transformed with the advent of Web 2.0 and the new ways of connecting with customers in personal, interactive, and collective contexts (Chan-Olmsted, 2011;Nienstedt, Huber, & Seelmann, 2012). At the same time, in oversupplied markets with low entry barriers and very volatile demand-such as the case with news markets-it is becoming imperative that strong brands avoid the indifferentiation disease.…”

Section: The Value Of News Brandsmentioning

confidence: 98%

Legacy and Native News Brands Online: Do They Show Different News Consumption Patterns?

Arrese

Kaufmann

2016

International Journal on Media Management

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The distinction between legacy media and digital media has frequently been used to analyze the journalistic and commercial contrast between traditional media (offline) and new media (online). However, little research has been carried out on the degree to which legacy brands differ from digital native brands in the digital environment. Are legacy and digital native news brands associated with similar news consumption patterns, or do those patterns differ substantially? This work intends to give an answer to this question, taking as a reference the Spanish case. The underlying assumption of this study is the idea that legacy brands carry over into the digital world some of the consumption characteristics of their old products, which could differ greatly from those associated with new digital native products. While not in the manner initially planned, the study confirms the existence of small differences in those characteristics between groups of brands, but mostly related to journalistic factors, not marketing ones. These findings have important consequences for the branding of legacy and native news brands.

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Section: The Value Of News Brandsmentioning

confidence: 98%

Legacy and Native News Brands Online: Do They Show Different News Consumption Patterns?

Arrese

Kaufmann

2016

International Journal on Media Management

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“…Consumers become loyal to brands that are congruent with their actual or ideal self (Nienstedt et al, 2012;Eren-Erdogmus and Budeyri-Turan,2012;Liu et al,2012). Because brand Personality Congruence has a positive effect in brand attitude (Liu et al,2012), it plays a crucial role in brand adoption (Eren-Eren-Erdogmus and Budeyri-Turan,2012).…”

Section: Personality Congruencementioning

confidence: 99%

The role of functional and symbolic brand associations on brand loyalty

Esmaeilpour

2015

Journal of Fashion Marketing and Management

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The role of functional and symbolic brand associations on brand loyalty: a study on luxury brands fariba esmaeilpour Article information:To cite this document: fariba esmaeilpour , (2015),"The role of functional and symbolic brand associations on brand loyalty: a study on luxury brands", Access to this document was granted through an Emerald subscription provided by emerald-srm:463575 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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“…This analysis can precisely calculate the degree to which the contents of the channel-genre matrix of a PSB contribute to portfolio management, and in turn enables both academic and PSB manager/practitioner design of product portfolios. Ratkovic-Njegovan et al (2012), Nienstedt et al (2012), and Murray (2013) proposed similar management, but only in particular services. The recent development of information communication technology, which allows the management of cross-media portfolios and offering of products in multiple formats (Chyi, 2012), strongly mandates the concept of portfolio management.…”

Section: Discussionmentioning

confidence: 90%

“…Some of these programs have received awards in international competitions. The method for allotting a portion of a channel's WTP to each genre follows previous studies, in which the relative importance of a genre is expressed by the degree of importance or degree of realization (Nienstedt et al, 2012), or by the gap between the degree of importance and performance (BBC Trust, 2011). This paper also uses the degree of expectation and degree of satisfaction in each genre, expressed on a four-point Likert scale as 4: "expected;" 3: "expected to some degree;" 2: "not expected to any great degree;" and 1: "not expected at all."…”

Section: Value Of Product Portfolio Of Psbmentioning

confidence: 99%

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Evaluating the Product Portfolio of NHK, the Japanese Public Service Broadcaster: A Propensity Score Matching Approach

Ichikawa

Tsuji

2016

International Journal on Media Management

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Public service broadcasters (PSBs) around the world are restructuring their constituencies to meet the new challenges of increasing media diversification. New PSB management approaches include the diversification of transmission channels and development of contents. The optimum deployment of distribution channels and content genres, referred to as Portfolio Management, is now a major management priority and will provide the most efficient strategic allocation of management resources. In this article, we take NHK (Nippon Hoso Kyokai), Japan's PSB, as a research target and analyze and evaluate its portfolio management. NHK has introduced the Value for Money (VFM) index through the measurement of WTP (Willingness to Pay), and has initiated channel-genre matrix management. This study aims to estimate the WTP of viewers' reception fees from viewer surveys, and then distribute these WTP values to the channel-genre matrix. We then use Propensity Score Matching (PSM) to evaluate how NHK's channel-genre matrix management is oriented toward public service value by dividing the sample population into high citizen orientation and low citizen orientation groups, and examining how the distributed WTP to genres differs between the two groups.

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The Influence of the Congruence Between Brand and Consumer Personality on the Loyalty to Print and Online Issues of Magazine Brands

Cited by 27 publications

References 36 publications

Legacy and Native News Brands Online: Do They Show Different News Consumption Patterns?

Legacy and Native News Brands Online: Do They Show Different News Consumption Patterns?

The role of functional and symbolic brand associations on brand loyalty

Evaluating the Product Portfolio of NHK, the Japanese Public Service Broadcaster: A Propensity Score Matching Approach

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