2015
DOI: 10.1108/jbim-08-2013-0176
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The influence of supply chain architecture on new product launch and performance in the high-tech industry

Abstract: Purpose – The purpose of this study is to fill the gaps in previous literature and investigate the link between product launch performance and supply chain architecture and performance. During the past 20 years, most of the new product literature has focused on new product development and product innovation. Only a few product launches have been discussed in specific fields. Design/methodology/approach – From the perspective of the manuf… Show more

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Cited by 18 publications
(13 citation statements)
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References 63 publications
(72 reference statements)
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“…By integrating customers and suppliers into the green FIGURE 1 Conceptual model innovation process, more accurate and up-to-date customer demand and supply information can be considered in advance (Koufteros, Vonderembse, & Jayaram, 2005). In addition, including customers and suppliers in green innovation teams adds knowledge and expertise regarding new ideas and technology and helps to better coordinate communication and information exchanges (Kou & Lee, 2015), which further enhances green innovation performance.…”
Section: Green Customer and Supplier Integration And Green Innovatimentioning
confidence: 99%
“…By integrating customers and suppliers into the green FIGURE 1 Conceptual model innovation process, more accurate and up-to-date customer demand and supply information can be considered in advance (Koufteros, Vonderembse, & Jayaram, 2005). In addition, including customers and suppliers in green innovation teams adds knowledge and expertise regarding new ideas and technology and helps to better coordinate communication and information exchanges (Kou & Lee, 2015), which further enhances green innovation performance.…”
Section: Green Customer and Supplier Integration And Green Innovatimentioning
confidence: 99%
“…This finding put ahead, other studies look more into detailed interrelations and can confirm the positive link between supply chain integration and new product success, for example Didonet et al (2014). The influence of cooperation and the supply chain coordination on the launch success has been target of research effected by only two studies, namely Kou and Lee (2015) and Song, Song and di Benedetto (2011). Kou and Lee (2015) show that the cooperation within the supply chain (chain architecture) positively affects the new product performance, because it is a driver for lean launch strategies, wherever it does not have an influence on market share or customer satisfaction.…”
Section: Cooperation Within the Supply Chainmentioning
confidence: 99%
“…In this respect, it is of vital importance with regard to the prospects of success and risks of an innovation project. Nevertheless, only 4% of the literature on new product development still deals with the question of product launch (Kou and Lee, 2015). The current situation is a drastic change, triggered by the fourth industrial revolution, which also has a lasting impact on the aspects surrounding the product launch of new products (Brynjolfsson and McAfee, 2014;Simon, 2012).…”
Section: Introductionmentioning
confidence: 99%
“…The notebooks, PCs, motherboards and liquid crystal display (LCD) monitors manufactured in Taiwan are ranked first worldwide and Taiwanese manufacturers have become famous original equipment manufacturers (OEM) or original design manufacturer (ODM) suppliers in the value-added chain of the worldwide high-tech industry [35]. In several categories, the Taiwan-based Foxconn Technology Group is the worldwide number one manufacturer for several electronic products in the high-tech industry.…”
Section: Methodsmentioning
confidence: 99%