The Influence of Social Presence on Consumers’ Perceptions of the Interactivity of Web Sites

Cui, Nan; Wang, Tao; Xu, Shuang

doi:10.1080/15252019.2010.10722176

Cited by 71 publications

(42 citation statements)

References 37 publications

(38 reference statements)

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“…In interpersonal communication, people perceive affective social presence by way of nonverbal cues (e.g., facial expression, eye contact, body language, gestures, touch) (Cui, Wang, & Xu, 2010;DePaulo, 1994). Nonverbal cues enable communicators to reciprocate each other's emotion, intention and attitudes (Cui et al, 2010;Lo, 2008).…”

Section: Modalitymentioning

confidence: 99%

“…Nonverbal cues enable communicators to reciprocate each other's emotion, intention and attitudes (Cui et al, 2010;Lo, 2008). In CMC, the lack of nonverbal cues restricts communicators' ability to convey social information (Rice, 1984), perceive communication context (Rice, 1984;Walther, 1992) and feel social presence (Daft & Lengel, 1986;Kiesler, Siegel, & McGuire, 1984;Kiesler & Sproull, 1986).…”

Section: Modalitymentioning

confidence: 99%

See 1 more Smart Citation

Can synchronicity and visual modality enhance social presence in mobile messaging?

Park

Sundar

2015

Computers in Human Behavior

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Section: Modalitymentioning

confidence: 99%

Section: Modalitymentioning

confidence: 99%

Can synchronicity and visual modality enhance social presence in mobile messaging?

Park

Sundar

2015

Computers in Human Behavior

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“…Although there is no agreed definition of interactivity [16]; Mollen & Welson (2010) argued that Steuer's definition is the most cited definition of interactivity [17]. Cui, Wang & Xu (2010, P. 37) defined website interactivity as "the degree to which the consumer perceives the Web site to be controllable, responsive, and synchronic" [18].…”

Section: Website Interactivitymentioning

confidence: 99%

“…Understanding the information structure also suggest that the user would be more engaged in this information system. Cui, Wang & Xu (2010) argued that perceived control over a website pertains users' participation behavior, and it influences attitude toward a website [18].…”

Section: Website Interactivitymentioning

confidence: 99%

Health Website Success: User Engagement in Health-Related Websites

Imlawi¹

2017

Int. J. Interact. Mob. Technol.

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Abstract-Increasing number of online users are accessing health-related websites on the Internet, and rely on it to get answers for their health questions. Health care providers try to develop websites that focus on the users' needs. One of the key factors, to develop users' driven health-related websites, is the focus on users' engagement.This study proposes a research model to investigate what factors are critical to users' engagement in health-related websites. Accordingly, three factors were identified; website usability, website interactivity, and users' perceived quality of health information. Little research has previously explored such a thorough list of factors that affect users' engagement in health-related websites.240 respondents have participated in an online survey, to test the research model. Results show that the influence of the engagement antecedents, identified by the study, is significant. These factors explain a great percentage of the variance for the engagement. The study is finally concluded by implications for theory and practice.Keywords-website usability, website interactivity, engagement, health information quality, human computer interaction IntroductionResearch found that online users frequently access health-related websites to search for online health information [1]. Questions posted online, by these users, are considered as beneficial and engaging dialogues. Interactive communication that provide quick and recent responses may also contribute to a sense of online social presence, which may also be perceived as beneficial by online users.Interactivity has been defined as responsiveness, control, and reciprocity between a website and their users. Interactivity is a type of two-way communication between a user and the website [2]. Significance of website interactivity is well established in IS literature. However, Liu & Shrum (2002) found that the effect of interactivity on online users' behavior requires more investigations, to generate specific design guidelines for online websites to be more interactive [2].When online users choose to explore a web environment, they are also choosing to interact with it [3]. Therefore, websites' designers are required to support this interaciJIM

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“…A favourable attitude towards a website has a greater likelihood of being transferred to an attitude towards online ads. Cui et al (2010) suggested that consumers' perceptions of social presence enhance their perceptions of the website interactivity. This enhanced interactivity would help consumers form favourable attitudes towards the website and online ads on that website.…”

Section: Social Presence On Online News Sites and Its Impact On Onlinmentioning

confidence: 99%

The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites

2017

IJIMA

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This study investigates how advertising on news websites is affected by social presence, contextual congruence and source credibility. It employs a 2 (social presence vs. no social presence)  2 (contextual congruence vs. no contextual congruence)  2 (high website credibility vs. low website credibility) between-subject factorial experimental design. Participating in this study are a total of 328 students from a university in the upper Midwest. Findings suggest that social presence positively influences how consumers evaluate advertising and brand. Contextual congruence also positively influences consumers' advertising and brand evaluations. Source credibility, however, positively influences only advertising evaluation (not brand evaluation). This study broadens our understanding of the roles of social presence, contextual congruence, and media vehicle effects in a computermediated communication context.

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The Influence of Social Presence on Consumers’ Perceptions of the Interactivity of Web Sites

Cited by 71 publications

References 37 publications

Can synchronicity and visual modality enhance social presence in mobile messaging?

Can synchronicity and visual modality enhance social presence in mobile messaging?

Health Website Success: User Engagement in Health-Related Websites

The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites

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