2023
DOI: 10.55324/enrichment.v1i5.44
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The Influence Of Social Networks On The Success Of Umkm Entrepreneurs: A Study On Indonesian Entrepreneurs

Farida Suldina

Abstract: In the digital era and the development of information technology, social networks have become an important platform for communication and interaction between individuals and businesses. In Indonesia, Micro, Small and Medium Enterprises (MSMEs) play a vital role in the country's economy. The purpose of this study is to analyze the extent to which the use of social networks affects entrepreneurial success in MSMEs in Indonesia. This study used quantitative research methods. Data is collected through a survey inv… Show more

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