The Influence of Social Networks within Educational and Social Fields: A Comparative Study between Two Generations of Online Students

Garcia, Ana Cristina de Almeida; Gil-Mediavilla, Manuel; Marín, Ildefonso Álvarez; Casares, María de los Ángeles

doi:10.3390/su12239941

Cited by 22 publications

(11 citation statements)

References 32 publications

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“…Educational influencers are making great efforts to gain a foothold on Instagram, generating a transmedia production that can be interesting for capturing new audiences, including families and teachers as shown in a recent related study [42]. These communicators differentiate themselves from the rest by designing communication and interaction strategies that are typical of influencer marketing.…”

Section: Discussionmentioning

confidence: 99%

Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance

Quintana

León

2021

Publications

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Influencers have positioned themselves as opinion leaders capable of influencing large social groups, extending their presence to areas such as education. Instagram is one of the most consolidated social networks focused on the image where citizens interested in educational areas can find information from specialized channels on this topic. The purpose of this study is to analyze, during the period of confinement by COVID-19, the use of Instagram by educational influencers to consolidate their channel in new audiences, influence through interaction with their followers and create their transmedia production. Using a mixed methodological approach, a descriptive analysis of a sample of 810,200 users and a content analysis of 13 profiles of educational influencers is applied. The results show educational influencers as true experts in the use of Instagram, managing visually pleasing and harmonious profiles for new audiences. These influencers reach a large number of users, mostly women between the ages of 25 and 45 with an interest in “motherhood” on the platform. Educational influencers use digital marketing codes in their social networks, with a communicative style adapted to this type of space that seeks to increase the interaction and participation of new audiences and, as a consequence, economic profitability. There is a high number of influencers whose objective is to share educational resources, using their accounts as showcases for their transmedia educational production and for the sale or promotion of their productions and creations.

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Section: Discussionmentioning

confidence: 99%

Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance

Quintana

León

2021

Publications

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“…Teachers have had to diversify their online presence, appealing to social networks to be closer to students, to communicate better and more often with them [11,12].…”

mentioning

confidence: 99%

One Year of Online Education in COVID-19 Age, a Challenge for the Romanian Education System

Edelhauser

Lupu–Dima

2021

IJERPH

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The study tried to analyze the implication of one year of online education in the Romanian education system. To achieve this goal, the authors of this study analyzed all the levels of education, primary education, lower secondary education, upper secondary education, and even the early childhood system, but also one of the smallest Romanian universities, considered representative for grade 1 universities representing 60% of the Romanian universities. The study is based on four online questionnaires for investigation, first with more than 2500 respondents from the primary and secondary Romanian education system, and the other three applied to more than 800 students and professors from the University of Petroșani. The investigation took place during 29 January 2021 and 11 February 2021. The authors had investigated the main feature of a standard online or a classical e-learning solution, such as the meeting solution or the video conference software, the collaborative work, such as homework or projects, and the testing method or the quizzes from both perspectives of the students and of the professors. The study results could influence the expected future hybrid educational system because these results were not covered in the previous literature but proved to be necessary for relevant knowledge strategies to be implemented in the new pandemic and also in the future context.

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“…Research mostly presents these applications as tools to enhance the teaching and learning process [30,31]. In this vein, there are studies that prove their benefits in increasing communication and interaction, fostering the collaborative building of knowledge, creativity, and the development of complex cognitive and metacognitive strategies [26,[32][33][34][35][36][37][38].…”

Section: Theoretical Foundationmentioning

confidence: 99%

Basic Education Students’ Digital Competence in the Area of Communication: The Influence of Online Communication and the Use of Social Networks

2021

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The global public health crisis unleashed by the COVID-19 pandemic has made it clear that digital competence in education is no longer an option, but a necessity. Online communication with friends using social networks is an activity in which young people very frequently and at increasingly early ages engage. This article presents the results of a study analyses digital-competence levels in the area of communication of Spanish basic-education students (aged 12–16) and establishes whether online communication with friends and the use of social media impact it. A quantitative methodology with a descriptive and cross-sectional design was used. The sample comprised 807 students, and data collection was based on a problem-solving test. Findings show that students who use online communication with their friends very often and that those who use social networks a lot have lower levels of digital competence. Education centres should reflect on this in order to implement curricular programs that may strengthen this type of competence.

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The Influence of Social Networks within Educational and Social Fields: A Comparative Study between Two Generations of Online Students

Cited by 22 publications

References 32 publications

Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance

Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance

One Year of Online Education in COVID-19 Age, a Challenge for the Romanian Education System

Basic Education Students’ Digital Competence in the Area of Communication: The Influence of Online Communication and the Use of Social Networks

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