The Influence of Social Media Marketing on Brand Equity: Evidence from the Fast-Food Industry in Brazil
Matheus Pereira
Abstract:Purpose: The aim of the study was to investigate the impact of digital marketing adoption on firm performance: a case study of small and medium enterprises in India.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the dat… Show more
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