The Influence of Social Media Marketing Activity and Social Media Influencers on Instagram on Purchase Intention at Fashion Brand X in Indonesia

Kurnia, Steven; Susanto, Yosef; Juliadi, Rismi

doi:10.4108/eai.7-10-2021.2316218

Cited by 2 publications

(2 citation statements)

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“…It's the latest and most popular form of social media marketing, from connections to websites to pay-per-click ads, the internet now has everything (Ihzaturrahma, Nahda and Kusumawati, 2021). Kurnia, Steven and Susanto, Yosef Budi and Juliadi (2022). Marketing includes selling and advertising products to the public.…”

Section: Social Media Marketingmentioning

confidence: 99%

Factors Influencing Purchase Intention with Brand Awareness as a Mediator on Local Fashion Brand Products

Ratnasari,

Kesumahati

2024

Ecombis. Rev. J. Ilm. Eco. and Bussines.

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This research aims to know which factors are more affective to increasing and attracting consumer purchase intentions in local fashion brands. This research used quantitative method by distributing questionnaires which obtains as many as 475 respondents with a population of people who have purchased or used local fashion products in Indonesia. The data analysis method uses PLS-SEM through SmartPLS 3.0. The results of the study show that several factors have a significant effect on purchase intention such as product quality and brand awareness. Meanwhile brand awareness mediates the relationship between purchase intention and social media marketing and addition brand awareness also mediates the relationship between purchase intention and celebrity endorser. This study show that local fashion brand business must pay more attention to product quality factors and build awareness of their business brand. Creating high brand awareness in the community will be very influential for businesses to be able to know that there business exists.

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Section: Social Media Marketingmentioning

confidence: 99%

Factors Influencing Purchase Intention with Brand Awareness as a Mediator on Local Fashion Brand Products

Ratnasari,

Kesumahati

2024

Ecombis. Rev. J. Ilm. Eco. and Bussines.

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“…It can also influence personality. Kurnia et al (2022) suggest that social media is a communication tool that serves as an information source and requires media presence. It can also influence personality.…”

Section: Introductionmentioning

confidence: 99%

21st Century Skills-Based Trigatra Bahasa Learning Model

Hardini,

Sunendar,

Yulianeta

et al. 2024

Advances in Social Science, Education and Humanities Research

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For Indonesia, language is not only a tool for communication, but also a symbol of national unity, a reflection of the establishment of the Republic of Indonesia, the diversity of ethnic groups, and the parameters of the nation's competitiveness internationally. Within the framework of the nation, there are three principles of languages called Trigatra Bahasa, which is expressed through Indonesian, local, and foreign languages. This study is aimed at establishing a Trigatra Bahasa learning model based on 21st century skills. The high school language teacher's role encompasses not just imparting spelling and grammar to students but also facilitating comprehension of Trigatra Bahasa, a national unification principle. Sadly, few teachers have explored critical theories and philosophies concerning this essential matter, mainly on the account of the absence of comprehensive language curricula showcasing the Trigatra Bahasa spirit as a national language policy. This study employed the Research and Development (R&D) approach of the 4D model, consisting of four phases: Definition (Define), Design (Design), Development (Develop), and Dissemination (Disseminate). The research focused on a learning device model which underwent the initial stages of Definition and Design, followed by the subsequent Development and Dissemination phases. The participating schools were SMAN 8 Cirebon, SMAN 2 Cibinong, and SMAN 3 Tasikmalaya. The data collection tools comprised questionnaires, observations, interviews, and tests. The questionnaire tool was dispensed to teachers and grade X high school learners for gathering information on language learning needs, the use of learning media, and other factual data. The observation tool facilitated monitoring of the language learning process in the classroom.

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The Influence of Social Media Marketing Activity and Social Media Influencers on Instagram on Purchase Intention at Fashion Brand X in Indonesia

Cited by 2 publications

References 0 publications

Factors Influencing Purchase Intention with Brand Awareness as a Mediator on Local Fashion Brand Products

Factors Influencing Purchase Intention with Brand Awareness as a Mediator on Local Fashion Brand Products

21st Century Skills-Based Trigatra Bahasa Learning Model

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