The Influence of Social Media and Easily Accessible Online Information on the Aesthetic Plastic Surgery Practice: Literature Review and Our Own Experience

Montemurro, Paolo; Porčnik, Aleš; Hedén, Per; Otte, Martin Sylvester

doi:10.1007/s00266-015-0454-3

Cited by 202 publications

(151 citation statements)

References 20 publications

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“…19 However, social networking sites can and have been used to evaluate many aspects of health care and plastic surgery, including evaluating facial attractiveness, measuring acceptance of cosmetic surgery, and reviewing impact of social media use on plastic surgery practice. 11, 16, 20–22 However, the use of social media to evaluate outcomes in plastic surgery is limited, and to our knowledge this is the first such study for evaluating migraine surgery.…”

Section: Discussionmentioning

confidence: 99%

“…Montemurro et al 11 report that worldwide, 95% of patients turn to the Internet for information before having a consultation with a plastic surgeon, and almost half of these use social media as their primary source of information. In the present study, we found that patients with migraines are using Facebook to share perceptions and outcomes of their surgical treatment and specifically, 90% recommend nerve surgery.…”

Section: Discussionmentioning

confidence: 99%

“…This is not surprising, as 95% of patients turn to the Internet for surgical information before pursuing plastic surgery, and 23% of patients with chronic medical problems seek online support from other Facebook users with similar conditions. 11,12 …”

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confidence: 99%

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Evaluation of Migraine Surgery Outcomes through Social Media

Egan

Israel

Ghasemzadeh

et al. 2016

Plastic and Reconstructive Surgery - Global Open

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Background:Social media have been used to study many aspects of health and human behavior. Although social media present a unique opportunity to obtain unsolicited patient-reported outcomes, its use has been limited in plastic and reconstructive surgical procedures, including migraine nerve surgery. The goal of this study was to utilize the most popular social media site, Facebook, to evaluate patients’ experience with migraine surgery.Methods:Six months of data regarding nerve surgery, nerve stimulators, and radiofrequency nerve ablation were collected from posts and comments written by members of 2 Facebook groups. Outcomes were classified by degree of resolution of symptoms.Results:A total of 639 posts related to migraine surgery. Of 304 posts commenting on postoperative success of nerve surgery, 16% reported elimination of headaches and 65% significant improvement (81% with complete or significant improvement), 5% partial improvement, 11% no change, and 3% worsening symptoms. Nerve surgery had a higher success rate than nerve stimulators and radiofrequency ablation. Nerve surgery was recommended by 90% of users.Conclusions:The 81% rate of complete or significant improvement of symptoms in this study is close to the 79% to 84% shown in current literature. Similar to the findings of a recent systematic review, surgery is more efficacious compared with nerve stimulators and ablation. This study adds to evidence favoring migraine surgery by removing evaluator bias and demonstrates that surgical outcomes and satisfaction data may be obtained from social media.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

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Evaluation of Migraine Surgery Outcomes through Social Media

Egan

Israel

Ghasemzadeh

et al. 2016

Plastic and Reconstructive Surgery - Global Open

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“…Pakar pembedahan plastik didapati banyak menggunakan media sosial untuk menyebarkan maklumat mengenai pembedahan plastik kerana ia dilihat sebagai alat pemasaran yang berkesan untuk meningkatkan pendedahan khalayak terhadap pembedahan plastik. Montemurro et al (2015) yang menjalankan kajian literatur terhadap pengaruh media sosial dan internet terhadap pembedahan plastik mendapati bahawa majoriti kajian-kajian lepas mengakui bahawa media sosial memainkan peranan penting dalam mempengaruhi persepsi dan tingkah laku terhadap pembedahan plastik. Khalayak didapati lebih bergantung kepada maklumat mengenai pembedahan plastik dalam talian dan lebih cenderung untuk 265 E-ISSN: 2289-1528 https://doi.org/10.17576/JKMJC-2017-3301-18 mendapatkan nasihat melalui media sosial.…”

Section: Pengenalanunclassified

Komunikasi Pemimpin Pendapat dalam Isu Pembedahan Plastik: Suatu Analisis Kandungan dalam Instagram Selebriti Media Sosial Terpilih (Opinion Leaders Communicating on Plastic Surgery: An Analysis of Instagram Postings by Selected Social Media Celebrities)

Mohamad

Han

2017

JKMJC

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ABSTRAKPemimpin pendapat memainkan peranan yang penting dalam mempengaruhi persepsi dan pembuatan keputusan dalam kesihatan. Dengan bantuan media sosial, pemimpin pendapat berupaya menyampaikan mesej dengan lebih mudah dan pantas, serta dapat mendorong masyarakat untuk berkomunikasi tentang sesebuah isu kesihatan dengan lebih terbuka. Ini dapat dilihat dalam pelbagai isu kesihatan, yang mana media sosial menjadi suatu platform perbincangan dan perkongsian maklumat antara satu sama lain. Keterbukaan ini juga membolehkan perbincangan sebilangan isu kesihatan yang tabu dan sensitif untuk diketengahkan dalam platform yang lebih bebas. Model Hubungan Parasosial Pemimpin Pendapat digunakan sebagai kerangka kajian bagi melihat strategi komunikasi selebriti media sosial dalam menyampaikan mesej mengenai pembedahan plastik dalam akaun Instagram mereka. Analisis kandungan telah dijalankan ke atas posting sepuluh selebriti media sosial terpilih, termasuklah gambar, video, kapsyen serta hashtag yang digunakan ketika berkomunikasi mengenai pembedahan plastik. Hasil kajian mendapati bahawa perkongsian pengalaman pembedahan dan gambar swafoto individu merupakan antara pilihan utama selebriti media sosial ketika berkomunikasi mengenai isu pembedahan plastik. Selain itu, kapsyen mereka menggunakan bahasa santai, serta hashtag yang menggambarkan prosedur pembedahan plastik banyak diperhatikan dalam posting mereka. Secara umumnya, teknik pemaparan yang digunakan oleh selebriti media sosial dalam kajian ini memenuhi kriteria dan elemen seperti yang disenaraikan dalam Model Hubungan Parasosial Pemimpin Pendapat iaitu orientasi, ransangan kepentingan serta maklumat dan pengurangan kerumitan.Kata kunci: Pemimpin pendapat, Model hubungan parasosial pemimpin pendapat, komunikasi kesihatan, media sosial, pembedahan plastik. ABSTRACTOpinion leaders play an important role to influence people's perception and decision making on health. Social media has also allowed opinion leaders to communicate faster and allow public to talk about health issues openly. This can be observed in variety of health topics, whereby social media becomes a platform for discussion and sharing of information. This 'openness' also allowed people to discuss health issues that are sensitive and taboo on a bigger platform. This study employs Parasocial Opinion Leadership Model to explore how social media celebrities communicate about plastic surgery on their social media account i.e. Instagram. Content analysis was conducted on Instagram postings of ten Komunikasi selected social media celebrities, including pictures, videos, captions, as well as hashtags used when communicating about plastic surgery. This study found that sharing own experiences and selfie pictures are the two main ways social media celebrities opt for when talking about plastic surgery. It was also observed that social media celebrities wrote their captions in a relaxed tone and utilised hashtags to describe plastic surgery procedures. In general, the way these social media celebrities communicate abo...

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“…This heavy focus on DTC marketing for specifically prescription drugs can be traced to changes in regulations during the 1990s, which made the United States one of the only two Western nations in the world besides New Zealand where DTC advertising for prescription drugs is allowed. There is also a growing literature on DTC marketing for cosmetic surgery (Montemurro, Porcnik, Hedén, & Otte, 2015;Tait, 2007), with the empirical research focusing in particular on the potential effects of exposure on body image (Sperry, Thompson, Sarwer, & Cash, 2009) and intention to undergo cosmetic surgery (Nabi, 2009). …”

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confidence: 99%

“On the doctor's orders”: A pilot study of the effects of website marketing for medical specialist providers under gatekeeping arrangements

Zwier

2017

Health Marketing Quarterly

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Websites from medical specialist providers are becoming increasingly marketing oriented, but there exists a paucity of empirical research on the effects. This experimental study explored effects of exposure to real websites from medical specialist providers among Dutch adults under physician gatekeeper arrangements. Exposure led to a stronger intention to seek treatment from the specialist provider and motivation to rely on the providers' claims. Weaker to absent effects were found for intention to question the physician gatekeeper's referral and this was chiefly motivated by the belief that "the doctor knows best." Implications for specialist provider marketing under gatekeeping arrangements are discussed. KEYWORDSDirect-to-consumer; medical marketing; physician gatekeeping; physician-patient relationship; website marketing Access to medical specialist care is controlled by a physician gatekeeper in many health care systems around the world. Patients within such gatekeeping systems usually cannot see a medical specialist unless it is "on the doctor's orders" (i.e., through a referral from the physician gatekeeper; Forrest, 2013). Marketing for medical specialist providers within gatekeeping systems is traditionally aimed at maintaining good relationships with physician gatekeepers in an attempt to secure referrals. Increasingly, however, specialist providers' marketing also directly targets patient audiences. Up to this date very little is known about the effects of patient-targeted marketing for medical specialist providers under physician gatekeeper arrangements. Does it reach intended effects, and how do patients understand the role of the physician gatekeeper? Direct-to-consumer marketingMarketing that encourages patients to call upon a physician gatekeeper to provide them a specific medical product or service is known as direct-to-consumer

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The Influence of Social Media and Easily Accessible Online Information on the Aesthetic Plastic Surgery Practice: Literature Review and Our Own Experience

Abstract: This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266.

Cited by 202 publications

References 20 publications

Evaluation of Migraine Surgery Outcomes through Social Media

Evaluation of Migraine Surgery Outcomes through Social Media

Komunikasi Pemimpin Pendapat dalam Isu Pembedahan Plastik: Suatu Analisis Kandungan dalam Instagram Selebriti Media Sosial Terpilih (Opinion Leaders Communicating on Plastic Surgery: An Analysis of Instagram Postings by Selected Social Media Celebrities)

“On the doctor's orders”: A pilot study of the effects of website marketing for medical specialist providers under gatekeeping arrangements

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