The influence of social media on stakeholder engagement and the corporate social responsibility of small businesses

Abstract

In recent decades, the concepts of corporate social responsibility (CSR) and social media have gained immense importance among businesses and their stakeholders.These concepts have gained popularity and acceptance among both large and small businesses of most industries. However, the existing CSR literature showed that most studies concentrated on large businesses, leaving the domain of small businesses under-explored. The literature review revealed that only a few researchers had investigated the influence of social media on stakeholder engagement and the CSR of small businesses. This research aimed to explore the impacts of social media on the CSR of small businesses and used a concurrent mixed-method research design, employing survey questionnaires from 82 participants and semi-structured interviews with eight participants. The study conducted among the owners and managers of small businesses in a local government district in New Zealand discovered that many of them considered social media beneficial to engage with stakeholders and understand CSR trends. It also found that social media encouraged businesses to understand their vision, values and implement policies that are environmentally friendly and beneficial to the employees.

Understanding transgender persons' careers to advance sustainable development: The case of Trans for Career Thailand

“…Delivered through platforms such as Facebook (Lee, 2017) and Twitter (Guo & Saxton, 2018), social media is particularly important in terms of its affordances and brings with it considerable potential for sustainable development (Chin & Jacobsson, 2016; ElAlfy et al, 2020). The literature has provided different examples of how companies utilize social media to demonstrate their social responsibility (Khanal et al, 2021; Pizzi et al, 2021) and how different stakeholders employ their social media profiles in order to realize social change (Gomez‐Carrasco & Michelon, 2017; Knight et al, 2022). There is, in particular, a growing interest in how advocacy groups use social media to solve social issues.…”

Corporate sustainability disclosure on social media and its difference from sustainability reports:Evidence from the energy sector

“…According to our statistics, in 2020, 72 (approximately 47%) of the 154 Chinese A-share listed energy firms issued sustainability reports. On the other hand, increasingly popular social media is being utilized by an increasing number of firms for financial information disclosure (Blankespoor, et al, 2014;Prokofieva, 2015;Yang and Liu, 2017) and sustainability disclosure (Manetti and Bellucci, 2016;Khanal, et al, 2021). For instance, Zhou et al (2014) discovered that, on Facebook and Twitter, respectively, 7.06% and 3.45% of the material was connected to corporate information disclosure.…”

Transformação Digital Nos Pequenos Negócios: Revisão Bibliográfica Baseada Na Scopus

“…Essa constatação foi confirmada por pesquisa realizada no dia 10 de fevereiro de 2022, na base de dados Scopus, com buscas pelo título dos artigos e pelas palavras-chave "digital transformation" AND "small business", resultando na identificação de somente três artigos. Contudo, eles estão surgindo, sobretudo após o advento da pandemia da Covid-19, como se comprova em Khanal et al (2021), Olsson e Bernhard (2020) Portanto, sua contribuição será quanto à sistematização de elementos principais das pesquisas realizadas, de forma a apoiar pesquisas futuras na área.…”