The influence of social media in creating expectations. An empirical study for a tourist destination

Narangajavana, Yeamduan; Fiol, Luis J. Callarisa; Tena, Miguel Ángel Moliner; Artola, Rosa María Rodríguez; García, Javiér Sánchez

doi:10.1016/j.annals.2017.05.002

Cited by 218 publications

(136 citation statements)

References 40 publications

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“…Accordingly, destination branding can only be sustainable when hosts, policy objectives, and tourists' demands are in harmony [30]. A destination's image is a factor that influences, in a positive way, the destinations that tourists visit, and it is a direct antecedent of satisfaction [31][32][33][34], and as Narangajavana et al [35] pointed out, environmental sustainability and customer experience can be demonstrated. Furthermore, sustainability is nowadays considered to be one of the most strategic elements in the differentiation between destinations; consequently, it is necessary to take it into account in building and promoting a destination's image [36].…”

Section: Destination Image and Instagrammentioning

confidence: 99%

Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

et al. 2020

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Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the official Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.

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Section: Destination Image and Instagrammentioning

confidence: 99%

Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

et al. 2020

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“…This phenomenon pushed hotel managers to further understand the consumers' behaviour and progress also distribution track in the millennial era [6,4,7]. Based on the result of the study, the millennial generation utilizes technology by finding information, ordering, travelling, until they return from vacation and share experiences and give impressions or ratings [8,1].…”

Section: Introductionmentioning

confidence: 99%

“…At present, social media plays an important role in the development of tourism, both from the supply side (producers or stakeholder tourism) and demand (consumers or tourists). This media allows tourists and destinations to interact, monitor, respond (opinion), and evaluate all forms of services provided directly with various internet platforms [11,12,8,13,14].…”

Section: Introductionmentioning

confidence: 99%

The Influence of Social Media on the Domestic Tourist's Travel Motivation Case Study: Kota Tua Jakarta, Indonesia

Damanik

Wachyuni

Wiweka

et al. 2019

CJAST

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The growth of information and technology has given significant influence on the tourism industry and system, both positive and negative impacts. As of now, through social media, tourists and destinations or tourism attractions may interact with one another, monitor, and give opinions, as well as evaluate every form of service given firsthand, by various internet platforms. One of the heritage site tourism attractions that utilize social media in attracting tourists' interest is Kota Tua. This study aims to identify social media used by the Kota Tua tourism area manager as a media to promote; furthermore, this study compares the performance of each social media platforms. Also, this study examines the influence of social media toward tourist motivation in visiting Kota Tua Jakarta. The approach utilized in this study is quantitative with a descriptive method. Whereas the sampling technique used is incidental sampling with the number of involved respondents of 100 people. Gathered data is then analyzed through linear regression analysis method by using SPPS v.25.0 program. Linear regression analysis is conducted to see if there are any social media influences toward the tourist motivation of visit. This study has found that visitors that come to Kota Tua are mostly high school students, whereas the most frequently used type of social media to access information about Kota Tua is Instagram. The result of data analysis also shows that there is indeed a correlation between social media variable with the tourist motivation of visit to Kota Tua Jakarta. This study is expected to be a reference related to the role of social media for the tourism industry, especially historical heritage attractions. The limitations of this study are respondents who are limited and cannot represent or be generalized as domestic tourists in general (Indonesian scope).

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“…In particular, travel is one of the leisure industries that is deeply affected by technological changes . Online review sites (Niu et al, 2016), social media networks (Narangajavana et al, 2017) and augmented reality (AR) (Hassan et al, 2017;Tussyadiah et al, 2017a) have all been thoroughly investigated as part of the tourism and leisure literature. Fully immersive Virtual Reality (VR) applications are at the forefront of interactive tourism experiences however, research within the tourism and leisure context to date is scarce.…”

Section: Introductionmentioning

confidence: 99%

Tourists’ virtual reality adoption: an exploratory study from Lake District National Park

Dieck

Jung

et al. 2018

Leisure Studies

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Virtual reality (VR) transforms the way destinations market their tourism offerings. To fully understand the opportunities of a technology, initial research is required assessing user adoption. However, empirical research and particularly exploratory qualitative research on VR adoption in tourism context is limited. Therefore, this study uses an exploratory interview approach with 35 participants near Lake District National Park, UK. Using thematic analysis, this study explores factors that influence VR adoption as well as the influencing factors on tourists' behavioural intentions. This study adds to academia by qualitatively exploring the adoption of a scarcely researched technology within the tourism context. the VR experience were influenced by the novelty of the experience itself rather than the VR content. As such when it comes to "intention to use" the study might paint a skewed picture. Second, the qualitative nature of this study enabled to identify new and contextspecific factors of VR adoption. However, findings are therefore not generalisable and need to be tested on a bigger sample. Third, testing the model in another context would help to understand its power in explaining adoption behaviours across multiple settings.

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The influence of social media in creating expectations. An empirical study for a tourist destination

Cited by 218 publications

References 40 publications

Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

The Influence of Social Media on the Domestic Tourist's Travel Motivation Case Study: Kota Tua Jakarta, Indonesia

Tourists’ virtual reality adoption: an exploratory study from Lake District National Park

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