The influence of showrooming on Millennial generational cohorts online shopping behaviour

Johnson, Olivia; Ramirez, Stefanie Ann

doi:10.1108/ijrdm-03-2020-0085

Cited by 32 publications

(56 citation statements)

References 77 publications

(101 reference statements)

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“…For example, Poncin and Mimoun (2014) investigated how to integrate new technologies into brick-and-mortar stores and the impact on positive affective reactions. Bell et al (2017) found IJRDM 50,7 that showrooms in omni-channel retailing can attract customers and generate spillover effects to the other channels, like increasing online shopping intention related to product and financial risk (Johnson and Ramirez, 2020). Through mitigating consumer fit uncertainty, physical showrooms provide shoppers with a complete and satisfactory experience (Li et al, 2020).…”

Section: Literature Review 21 Integrated Store In Omni-channel Retailingmentioning

confidence: 99%

Integrated store service quality measurement scale in omni-channel retailing

Zhang

Sun

2022

IJRDM

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PurposeBrick-and-mortar store is an essential channel to deliver a seamless shopping experience and meet customer's dynamic needs in omni-channel retailing. This paper aims to understand customers' expectations of the integrated stores and develop a measurement scale to assess in-store service quality in omni-channel retailing.Design/methodology/approachGrounded theory methodology (GTM) is employed to obtain a clear picture of consumer expectations and preferences regarding the omni-channel brick-and-mortar integrated stores. Then, an integrated store service quality scale is proposed, refined and validated using a questionnaire survey and structural equation model (SEM).FindingsThe measurement scale is set to include seven dimensions: in-store environment, in-store technology, product information consistency, employee assistance, personalization, channel availability and instant gratification and return. The relationships among these seven dimensions and customer satisfaction and loyalty are also verified. According to SEM, product information consistency is more important for customer satisfaction while personalization contributes more to customer loyalty. The results demonstrate that by analysing the seven dimensions, retailers can better understand customers and further improve service quality.Originality/valueThis paper proposes a sufficient measurement scale for in-store service quality and fills the gap in omni-channel retailing by capturing its integration attribute.

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Section: Literature Review 21 Integrated Store In Omni-channel Retailingmentioning

confidence: 99%

Integrated store service quality measurement scale in omni-channel retailing

Zhang

Sun

2022

IJRDM

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“…Retailers embrace these channels exploring the idea of an omnichannel as a competitive requirement (Brynjolfsson et al, 2013) that blends offline and online shopping into a broader, more reliable, consistent experience to customers (Verhoef et al, 2015). Our view of the research in operations management (Bell et al, 2014;Gallino and Moreno, 2014;Gao and Su, 2017;Akturk et al, 2018) and consumer behaviour (Berman and Thelen, 2018;Shen et al, 2018;Du et al, 2019;Johnson and Ramirez, 2020;Maggioni et al, 2020) advance the understanding of new practices in the omnichannel such as ship-to-store (STS) and buy-Moderating effect of brickand-mortar store 1259…”

Section: Introductionmentioning

confidence: 99%

Assessing the moderating effect of brick-and-mortar store on omnichannel retailing

Teixeira

Duarte

Macau

et al. 2022

IJRDM

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PurposeThis study aims to investigate the moderating effects of brick-and-mortar (BM) store characteristics and customer satisfaction on the relationship between ship-to-store (STS) retailing and BM store performance in an emerging economy. The purpose is to explore how BM store characteristics and customer satisfaction influence online buying behaviour when customers visit the stores to pick up their products.Design/methodology/approachThis study collected secondary longitudinal data from 615 BM stores from one of Brazil's largest retailers and performed a panel-data regression analysis using the following moderating variables: customer satisfaction with BM stores, BM store's size, convenience and inventory transparency.FindingsCustomer satisfaction with BM stores moderates the effect of STS transactions on the revenue per store. Results also show that BM store's convenience, size and inventory transparency moderate STS online customers' impact on BM store cross-sales.Research limitations/implicationsThe STS strategy can increase online and BM store performance. Some BM store characteristics and customer satisfaction influence online customers to buy more products when they visit BM stores to pick up their products, providing a more complex model for the relationship between STS strategy and BM store performance.Practical implications Companies in emerging economies can use the BM store more strategically in combination with the STS strategy to increase overall retailer performance. By managing some BM store characteristics, managers can improve retail sales.Originality/valueThis study demonstrates how new moderating factors expand the understanding of the relationship between online and physical retailing in emerging economies. Also, the panel data regression results control for extraneous variables and provide more robust evidence of the relationships observed.

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“…Online shopping is redefining business operations and transforming consumers’ purchasing experience (Daroch et al , 2021; Johnson and Ramirez, 2020). Consumers can buy anything online with a click from online retailers.…”

Section: Introductionmentioning

confidence: 99%

Systematic review of gender differences and similarities in online consumers’ shopping behavior

Kanwal

Burki

Raza

et al. 2021

JCM

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Purpose This study aims to systematically examine gender specific behavioral differences and similarities in online shopping consumers, underlying theories for such differences and similarities and moderating and mediating roles of gender in studying the effects of online marketing strategies. This synthesis explores gender differences and similarities from a wide range of online settings, including readiness for adoption of new technology, willingness to make online payments, trust in online vendors, perception and behavior toward online business websites and perceived online service quality. Design/methodology/approach A systematic approach was adopted to derive and then analyze the existing literature. The authors accessed relevant literature from three electronic databases. After a thorough screening process and applying inclusion and exclusion criteria, the study shortlisted 61 academic articles from an initial pool of 187 papers. Findings The findings reveal more differences than similarities between men and women as online consumers. Men generally have more favorable attitudes toward e-tailers (electronic retailing), online purchase/re-purchase and e-payments than women do. Social influences positively affect the online purchase intentions of men and women, but they have a more substantial effect on women. Privacy concerns negatively affect the online trust of men and women, but they also manifest a more significant influence on women. Practical implications Findings of review guide practitioners in formulating effective positioning and communication strategies that enable them to appeal to gender-specific consumer segments in multiple products and business contexts. It offers guidelines to online businesses for developing e-business platforms (websites) that persuade the target audience across gender groups, based on consumer browsing and web navigation preferences. Originality/value This review fulfills the need for a systematic synthesis of empirical research vis-à-vis online consumer behavior studies to find gender-specific perceptions, attitudes and behaviors.

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The influence of showrooming on Millennial generational cohorts online shopping behaviour

Cited by 32 publications

References 77 publications

Integrated store service quality measurement scale in omni-channel retailing

Integrated store service quality measurement scale in omni-channel retailing

Assessing the moderating effect of brick-and-mortar store on omnichannel retailing

Systematic review of gender differences and similarities in online consumers’ shopping behavior

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