The influence of service strategies and business relations on the growth of starup businesses in medium digital marketing

Pasigai, Aris; Jusriadi, Edi

doi:10.58251/ekonomi.1337650

Journal of Ekonomi

2024

DOI: 10.58251/ekonomi.1337650

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The influence of service strategies and business relations on the growth of starup businesses in medium digital marketing

Aris Pasigai,

Edi Jusriadi

Abstract: The problem with startup businesses in South Sulawesi is that there is no conducive business area for new startups to develop. , so that an industrial business area ecosystem is needed. This study aims to analyze the effect of service strategy, business relations, digital marketing on startup business growth. This study used a sample of 225 startups, with data collection techniques using questionnaires and FGD. Data were analyzed using the Smart-PLS program. The results of the study show that service strategy … Show more

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Cited by 3 publications

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Natural resource development, economic policy uncertainty and urban residents’ consumption in China: a nonlinear ARDL and time-varying parameter vector autoregressive with stochastic volatility approach

Long,

Cui,

Yan

et al. 2024

Stoch Environ Res Risk Assess

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Increased risks of economic policy uncertainty and overexploitation of natural resources exist in China. At the same time, the growth rate of urban residents’ consumption has generally declined. The paper analyses the role of economic policy uncertainty (EPU) and natural resource exploitation on the urban residents’ consumption in China. Based on the data from the first quarter of 2002 to the third quarter of 2021, the paper uses a nonlinear autoregressive distributed lag model to verify the asymmetric effects. Then the paper constructs a time-varying parameter vector autoregressive model with stochastic volatility term to analyze the nonlinear responses. Impulse response analysis was used to further explain the relationship between the three. The negative impact of rising EPU on urban residents’ consumption is larger than its reduction. Negative shocks to natural resource development increase the urban residents’ consumption. Positive shocks reduce the urban residents’ consumption. There is a time-varying non-linear effect of EPU and natural resource development on urban residents’ consumption in China. The negative impact of EPU on urban consumption has been further exacerbated by major crises such as the financial crisis, COVID-19 and the post-crisis period. The negative impact of natural resource development diminished after the government introduced industrial upgrading policies and environmental regulations. This study provides constructive suggestions for the optimization of economic policies and the improvement of urban consumption. This study also enriches consumer theory and provides new evidence for the resource curse hypothesis.

show abstract

Natural resource development, economic policy uncertainty and urban residents’ consumption in China: a nonlinear ARDL and time-varying parameter vector autoregressive with stochastic volatility approach

Long,

Cui,

Yan

et al. 2024

Stoch Environ Res Risk Assess

View full text Add to dashboard Cite

show abstract

Assessment of virtual kitchen use intention among Kenyan restaurants: A quantitative research using UTAUT model

Obonyo,

Chebet

2024

Journal of Tourism Leisure and Hospitality

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The growing demand for dine-out consumption in Kenya, fueled by the influx of online food delivery (OFD) platforms, necessitates the adoption of a new restaurant business model known as virtual kitchens (VKs). As an emerging phenomenon in Kenya, this study used the UTAUT theory to evaluate the determinants of VK adoption among licensed restaurants in Kenya by surveying 149 restaurant managers/owners. The regression analysis results show that performance expectancy, effort expectancy, facilitating conditions, and price value all have a significant effect on the intention to use VKs (F [4, 144] = 20.662, p < .01, R2 =.365). The study not only adds to the existing body of knowledge debate on VK adoption by providing informative insights on VK adoption in Kenya, but it also contributes to industry practice.

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The effect of oil price on stock market performance and petrochemical stock value using NARDL

Amri-asrami,

Ebadi Jamkhane

2024

Journal of Ekonomi

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The aim of the study is to examine the impact of oil prices on the stock market performance and the stock value of petrochemical companies on the Tehran Stock Exchange (TSE). For this, it utilizes the Non-linear autoregressive distributed lag during 2011 to 2021 using time series data with monthly frequency. The results showed that in the short run, the oil price has an asymmetric impact on the stock value of petrochemical industries and also on the performance of the stock market, while in the long run, this effect is symmetrical. So, the influence of bouncing up the oil price is greater than the impact of its moving down. Then, the asymmetric effect happens through the increase in oil prices. Therefore, ups and downs in oil prices lead to fluctuations in the stock market returns, especially in petrochemical companies. Based on the results, capital market participants should watch the informational content of oil price fluctuations to make buying and selling decisions and invest in companies' shares according to these fluctuations.

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The influence of service strategies and business relations on the growth of starup businesses in medium digital marketing

Cited by 3 publications

References 56 publications

Natural resource development, economic policy uncertainty and urban residents’ consumption in China: a nonlinear ARDL and time-varying parameter vector autoregressive with stochastic volatility approach

Natural resource development, economic policy uncertainty and urban residents’ consumption in China: a nonlinear ARDL and time-varying parameter vector autoregressive with stochastic volatility approach

Assessment of virtual kitchen use intention among Kenyan restaurants: A quantitative research using UTAUT model

The effect of oil price on stock market performance and petrochemical stock value using NARDL

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