The influence of sense of place dimensions on visitors' conservation behavioral intention: the case of Semarang Old Town, Indonesia

Abstract

PurposeThe purpose of the study is to confirm the influence of each dimension of visitor's sense of place (place identity, place attachment and place dependence) on each dimension of conservation behavioral intention (general behavioral intention and specific behavioral intention) in the context of urban heritage.Design/methodology/approachThis study uses a quantitative methods. Research respondent is individual visitor who meet the research criteria. The strength influence of sense of place dimension (independent variable) on dimension of conservation behavioral intention (dependent variable) was measured by Somers' D correlation. Primary data were analyzed using descriptive statistical techniques.FindingsAll correlation coefficient values were below +0.59. It shows that the sense of place dimensions have a weak influence on each dimension of conservation behavioral intention. Weak correlation occurs because of the setting profile (tourism approaches which tends to be material-based) and the type of visitor (casual cultural tourism and sightseeing tourist) which interprets heritage only as an object of relaxation.Research limitations/implicationsDue to the statistical approach used (nonparametric statistical techniques), the results of the study cannot be generalized. Therefore, further studies with different approaches are needed.Social implicationsThis study demonstrates the need for tourism policy in Semarang Old Town (SOT) as a form of value-driven heritage conservation practice to encourage visitors to appreciate the cultural significance of the area.Originality/valueIn the context of urban heritage area, the literature on research topics is still limited. However, the results of this study were different from previous studies. The weak relationship is explained through an approach that considers contextual factors, namely profile settings and visitor profiles.

تأثير المعرفة البيئية علي السلوكيات الداعمة للبيئة في مرسى مطروح التعلق بالمكان كمتغير معدل

“…Tuan 1974, a human geography scientist, found that there is an emotional connection between people and their community and their daily life settings that are related with environmental perceptions (Jin, et. al, 2020;Dameria et.al. 2022;Javed & Kour, 2022;Qiu, 2023).…”

“…So that, inappropriate behaviour at their place is seen offensive to themselves. Place dependence deals with how the place well serves to achieve one's goals compared to another place and it leads them to be loyal., In other words, the ability of the place to satisfy recreational, selfenhancement, or other psychological goals of an individual (McCabe, 1993;Klanica et.al., 2006;Cheng, Wu, Huang, 2013;Tonge et.al., 2015;Alrobaee& Al-Kinani, 2019;Dameria et.al., 2022).…”

“…Pro-environmental behaviors focus on improving environmental conditions and reducing negative impacts on the environment, which include reducing gas emissions, waste of natural resources, etc. Pro-environmental behaviors are based on the theory of planned behaviour and theory of norm activation (Bazyar et.al.,2021;Wu, Font & Liu, 2021;Tian & Liu, 2022;Dameria et.al. 2022;Zhang et.al.2022;De Bernardi, Linde, and Ioannides, 2023).…”