The Influence of Self-Sufficiency, Information Seeking, and Knowledge Towards Smart Purchasing Behavior in Indonesia

Abstract

Smart purchasing behavior is a bright act of a consumer in deciding to use a product. Several studies show that consumer needs and desires contribute to purchasing behavior. This study aimed to analyze the influences of self-sufficiency, information seeking, and knowledge on smart purchasing behavior in Indonesia. There were 2100 married or working respondents with an age range of 17-60 years from which several data were generated, including self-sufficiency, information seeking, knowledge, and smart purchasing behavior. Data analysis applied Structural Equation Modelling using LISREL 8.7. The findings showed that self-sufficiency significantly influenced information seeking. Moreover, a significant positive correlation was evident between information-seeking, knowledge, and smart purchasing behavior. Governments and consumer protection institutions need to increase the quantity and quality of socialization to improve the perspective of consumer knowledge and smart purchasing behavior.

Consumer Decision Making Model Process but as Independent Factors: And Its Influence on Purchasing Behavior

“…Similarly, Taralik et al (2022) emphasized the pivotal role of need recognition throughout the entire purchasing decision process, indicating its significance in shaping customer experience and subsequent behavior. Azzara et al (2023) further contributed to this understanding by highlighting the substantial contribution of consumer needs and desires to purchasing behavior, underscoring the central role of need recognition in the overall decision-making process (Azzara et al, 2023).…”

“…The conclusion drawn from this literature review indicates a clear significance between need recognition and consumer purchasing behavior. Several studies, such as those conducted by Moser (2015), Taralik et al (2022), andAzzara et al (2023), demonstrate that need recognition plays a pivotal role in shaping purchasing behavior. Factors such as willingness to pay (WTP), personal norms, and consumer needs and desires significantly influence purchasing decisions.…”