The Influence of Sales Stimulation Methods on the Behaviour of Consumers While Making the Decision on Purchase of Products in the Latvian Market

Batraga, Anda; Praude, Valerijs; Salkovska, Jelena; Afoniceva, Oksana

doi:10.1007/978-3-319-76288-3_1

Cited by 4 publications

(3 citation statements)

References 4 publications

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“…A considerable amount of literature has been published on the role of crowdfunding services for sales increasing purposes and for sales stimulation (Batraga, Praude, et al, 2018). The crowdfunding data are rather controversial, and there is no general agreement about the priority of issues to be solved in the field.…”

Section: Literature Reviewmentioning

confidence: 99%

Remote work : the necessity of today

Abolina¹,

Veselova²

2021

International Scientific Conference "New Challenges in Economic and Business Development – 2021: Post-Crisis Economy" : Proceed

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Global pandemic COVID-19 has increased the level of digitalization which allows public and private sector organizations in the world to employ people remotely outside office premises and crossing borders of the world. Remote work is one of the new employment forms caused by the impact of digitalization, which keeps conquering and strengthening the positions on our daily professional lives. It means extended use of different new employment forms, including the digital transition of administration processes and business management, improvement of digital skills and competences, contributing to development of areas of services and products with higher benefit (Breaugh, Farabee, 2012). Research aims to study basic principles and tendencies of remote work organization based on theoretical aspects, draw conclusions and elaborate proposals for improvement of remote work. In order to achieve the goal, the tasks are as follows: 1) provide the explanation of remote work organization; 2) describe secondary data from a conducted survey by Milasi, S., Fernandez – Macias, E., Gonzalez-Vazquez, I. 2020, European Commission; 3) conduct survey about remote work

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Section: Literature Reviewmentioning

confidence: 99%

Remote work : the necessity of today

Abolina¹,

Veselova²

2021

International Scientific Conference "New Challenges in Economic and Business Development – 2021: Post-Crisis Economy" : Proceed

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“…The increase in business value is directly related to the increase in the turnover of companies. To increase turnover, any company must study the behaviour of its consumers (Batraga et al, 2018a), while any company must stimulate its own sales by shaping customer behaviour (Batraga et al, 2018b). Development and stimulation of investment activities of the companies is also aimed at increasing the value of a business (Ivanov et al, 2018), and especially it is important in emerging markets (Ivanov et al, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

International scientific conference "New Challenges in Economic and Business Development – 2021: Post-Crisis Economy" : Proceedings

2021

View full text Add to dashboard Cite

Global pandemic COVID-19 has increased the level of digitalization which allows public and private sector organizations in the world to employ people remotely outside office premises and crossing borders of the world. Remote work is one of the new employment forms caused by the impact of digitalization, which keeps conquering and strengthening the positions on our daily professional lives.It means extended use of different new employment forms, including the digital transition of administration processes and business management, improvement of digital skills and competences, contributing to development of areas of services and products with higher benefit (Breaugh, Farabee, 2012). Research aims to study basic principles and tendencies of remote work organization based on theoretical aspects, draw conclusions and elaborate proposals for improvement of remote work. In order to achieve the goal, the tasks are as follows: 1) provide the explanation of remote work organization; 2) describe secondary data from a conducted survey by Milasi, S., Fernandez -Macias, E., Gonzalez-Vazquez, I. 2020, European Commission; 3) conduct survey about remote work.

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“…Researchers from Estonia have conducted a study how subjective and objective knowledge of finance, behaviour in managing personal finances and socio-economic status affect financial well-being (Riitsalu & Murakas, 2019) where one of the conclusions state that providers of finan-Literature review cial services should address these more in the design of their services and communication. Social marketing of financial literacy is becoming more and more important (Batraga, Praude, Salkovska. & Afoniceva, 2018;Batraga, Salkovska, Legzdina, Rukers & Bormane, 2018).…”

Section: Introductionmentioning

confidence: 99%

Financial Literacy Self-Evaluation of Young People in Latvia

Dundure

Sloka

2021

EIS

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Regular and proportionate voluntary savings in private pension funds can become an important part of oldage pensions. However, this can happen if the savings are made for a long period of time. This justifies the target group of the 3rd pension level, which are young people who have started to receive a regular income from their professional activity. One of the most discussed issues in promoting voluntary pension savings is the level of financial literacy. In addition to other motivating factors, such as financial incentives, the level of knowledge of the population about the opportunities to participate in the third pillar of pensions makes them want to build up voluntary savings. Effective communication of information to a precise target audience is one of the main tasks of government agencies in formulating pension policy. In order to assess the impact of various socio-economic factors on young people's knowledge of savings for pension formation, a survey of Latvian youth was conducted in February-March 2021, addressing youth organizations and universities. The survey is designed using closed and semi-closed questions, in several questions respondents were asked to provide ratings using the Likert scale. The survey provides answers to the question about the level of knowledge of Latvian youth about the current pension system, emphasizing the investor's right to handle investments in private pension funds, as well as the basic conditions for creating savings at the 2nd and 3rd pension levels. The task of the study was to analyze the respondents' financial literacy self-evaluation answers based on the main socio-economic factors - gender, age and income. The results of the study confirm that the level of financial literacy of young people differs according to age, gender and income level.

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The Influence of Sales Stimulation Methods on the Behaviour of Consumers While Making the Decision on Purchase of Products in the Latvian Market

Cited by 4 publications

References 4 publications

Remote work : the necessity of today

Remote work : the necessity of today

International scientific conference "New Challenges in Economic and Business Development – 2021: Post-Crisis Economy" : Proceedings

Financial Literacy Self-Evaluation of Young People in Latvia

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