“…Furthermore, though reward and punishment have been found to share the same brain region, namely the cingulate cortex which is critically involved in processing the expectation and occurrence of reward and punishment (Stürmer, Nigbur, Schacht, & Sommer, 2011), they have rarely been studied simultaneously, which may be probably due to their opposite affective value. For example, Krebs, Boehler, and Woldorff (2010) mainly investigated how reward associations influenced the processing of conflicting information with monetary incentives, and they found that color-naming performance in a Stroop task was enhanced on trials with potential-reward versus those without. Recently, neuropsychological evidence demonstrated that brain regions implicated in human cognitive control was also critically involved in reward-based learning (Miller & Cohen, 2001;Ridderinkhof, Ullsperger, Crone, & Nieuwenhuis, 2004;Ridderinkhof, van den Wildenberg, Segalowitz, & Carter, 2004;Ullsperger & von Cramon, 2003), supporting the interaction between reward and conflict processing.…”