The Influence of Purchasing Decision Factors on Behavioral Intention of Online Shopping Mall : Focusing on A Moderating Effect of Involvement

Lee, Yoona; 박사과정, 세종대학교 일반대학원 호텔관광경영학과; Lee, Heechan

doi:10.18604/tmro.2021.25.2.22

Journal of Tourism Management Research

2021

DOI: 10.18604/tmro.2021.25.2.22

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The Influence of Purchasing Decision Factors on Behavioral Intention of Online Shopping Mall : Focusing on A Moderating Effect of Involvement

Yoona Lee¹,

세종대학교 일반대학원 호텔관광경영학과 박사과정²,

Heechan Lee³

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The Influence of Purchasing Decision Factors on Behavioral Intention of Online Shopping Mall : Focusing on A Moderating Effect of Involvement

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