The Influence of Product Knowledge and Perceived Risk on Investment Intention of Stock Investors in the Covid-19 Pandemic Era

Natsir, Khairina; Arifin, Agus Zainul; Bangun, Nurainun

doi:10.2991/assehr.k.210805.074

Cited by 10 publications

(13 citation statements)

References 13 publications

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“…This result supports the findings of Lim et al (2016) in their study regarding product involvement positively affecting investment intentions when correlated with financial activities. Furthermore, it also supports the study of Natsir et al (2021) in relation to quality information being a factor towards product involvement on purchase intention. A high level of financial literacy makes the young investors be more critical in discerning whether a product or service is trustworthy and useful to them.…”

Section: Supportedsupporting

confidence: 79%

The Moderating Role of Financial Literacy on the Effects of Subjective Norms, Product Involvement, and Perceived Behavioral Control on Invest-ment Intention of Young Investors from a Mobile Wallet App in the Philippines

Tanpoco¹,

Katalbas

Roxas³

et al. 2022

IJMABER

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Investment has grown to be an industry of its own, becoming more diverse in portfolio, now not only in mutual funds and bonds, but now covering or blending with insurance, and growing in market size and reach extending to people who are yet to join the work force. Being an investor was made even more accessible through mobile wallet apps that allow individuals to start investing with just a few clicks of their cellphones. And, as this industry gets bigger, it becomes more important to determine the determining factors why young people start investing with their mobile wallet apps. This study aims to determine the moderating role of financial literacy on the effect of subjective norms, product involvement, and perceived behavioral control on investment intention of mobile wallet app users among the youth in the Philippines. An online survey was administered online to 407 young insurers from mobile wallet apps who are within the ages of 18 and 30. Moderated regression through path analysis determined that subjective norms, perceived behavioral control, and product involvement significantly affect the investment intention of young insurers. Further, financial literacy amplifies the effects of product involvement and subjective norms on investment intention. This research posits that educating people more to be financially literate will most likely lead to more people in the younger generation deciding to invest early for their future.

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Section: Supportedsupporting

confidence: 79%

The Moderating Role of Financial Literacy on the Effects of Subjective Norms, Product Involvement, and Perceived Behavioral Control on Invest-ment Intention of Young Investors from a Mobile Wallet App in the Philippines

Tanpoco¹,

Katalbas

Roxas³

et al. 2022

IJMABER

View full text Add to dashboard Cite

show abstract

“…Intentions relate to a person's willingness, readiness and motivation to behave [8]. One example of intention is intention in terms of investing, which is explained Natsir et al [9] as individual intention to investing in a company or project with the main objective of making a profit. The intention to invest in a marketing perspective is actually closely related to the concept of purchase intention.…”

Section: Investment Intentionsmentioning

confidence: 99%

“…Generally, the greater level of profit from an investment offered, the greater risk faced by investor. According to Natsir et al [9], perceived risk is a factor that influences a person's interest in doing something, because a person's perception of risks or consequences that cannot be overcome will influence a person's thinking about investation. Therefore, the hypothesis can be formulated: H3: Perceived risk have positive direct effect on investment intention…”

Section: Perceived Risk and Investment Intentionmentioning

confidence: 99%

Marketing Agility and its Impact on Investment Intention: The Mediation Role of Trust and Perceived Risk

Rahayu¹,

Priadi²,

Susilo³

2023

Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Ta

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Port is very important infrastructure that has a fundamental role for Indonesia as a maritime country, and for this reason ports must continue to be developed both in quantity and quality to support the economic and social activities. The government has limitations in developing and expanding ports in terms of funding and operating, investors are required to be involved. One of the ports currently being developed is a flag ship project namely Patimban port. Patimban development requires investors to be fully operated in the near time. Therefore, the port authority needs to establish a strategy to attract investors. The right strategy can bring out the intention of investors to invest in the development of the Patimban port. This study aims to examine the marketing agility influence on investment intentions mediated by trust and perceived risk and will use sample of investors who have participated in tenders for the operation of car terminal. Data collected by questionnaire wuth Likert Scale, data analysis will use SEM-PLS and data processing using SmartPLS 3.

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“…Utami et al (2018) defined perceived risk as the risk of uncertainty felt when customers cannot predict the consequences of their purchase decisions. Natsir et al (2021) defined perceived risk as the subjective expectation of loss perceived by an individual on the outcome of behavior. In summary, this study defines perceived risk as the subjective expectation of uncertainty in the textile industry during the digital transformation process.…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

Digital transformation of business model innovation

Tsai

2022

Front. Psychol.

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Because of the rising labor costs and the trade impact after joining the World Trade Organization, the textile industry in Taiwan has encountered many operational and production problems and obstacles. In addition, the lack of knowledge and resources for the digital transformation required to improve business performance has led to poor production and decision-making efficiency, and stagnant R&D for textile product innovation. In order to improve business operations, enhance customer satisfaction and experience, increase efficiency and reduce manual error, this study was conducted with senior executives and company managers in Taiwan’s textile industry as the target population. The knowledge, technological resources, and competitive pressure of digital transformation are the independent variables. The organizational innovation atmosphere is the moderating variable. The study analyzes the impact of digital transformation on the intention of enterprises. The results of the study show that the knowledge of digital transformation, technological resources, and the competitive pressure of the textile industry positively and significantly affect their perceived benefits of digital transformation. Digital transformation knowledge, technological resources, and competitive pressure will negatively and significantly affect the perceived risk of digital transformation. The perceived benefits and risks of digital transformation are related to the intention of digital transformation of enterprises. The organizational innovation atmosphere of the textile industry positively moderates the influence of perceived benefits on digital transformation intention. Finally, based on the research findings, this study provides practical recommendations to senior executives and company managers in the textile industry. It is also recommended to promote the digital transformation of related software and hardware vendors and government agencies, as well as the subsequent related research reference.

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The Influence of Product Knowledge and Perceived Risk on Investment Intention of Stock Investors in the Covid-19 Pandemic Era

Cited by 10 publications

References 13 publications

The Moderating Role of Financial Literacy on the Effects of Subjective Norms, Product Involvement, and Perceived Behavioral Control on Invest-ment Intention of Young Investors from a Mobile Wallet App in the Philippines

The Moderating Role of Financial Literacy on the Effects of Subjective Norms, Product Involvement, and Perceived Behavioral Control on Invest-ment Intention of Young Investors from a Mobile Wallet App in the Philippines

Marketing Agility and its Impact on Investment Intention: The Mediation Role of Trust and Perceived Risk

Digital transformation of business model innovation

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