“…Given the critical role of power dependence in supply chain relationship management (Bowman et al, 2013; Chung, Huang, Jin, & Sternquist, ; Cox et al, 2005; Davis & Cobb, ; Fearne et al, 2005; Hingley, ; Kähkönen, ; Maglaras, Bourlakis, & Fotopoulos, ; Nyaga, Lynch, Schminke & Ambrose, ; Terpend & Krause, ), it is surprising that little attention has been paid to the nature of mutual dependence between single supplier–multiple buyer relationships, especially in situations where major retailers are the weaker partners (see Duarte & Davies, 2004; Geyskens et al, 1998, 1999; Leat & Revoredo‐Giha, 2008; Madichie, ).…”