The Influence of Pop-up Store Attributions Toward Brand Attitude and Revisiting Intention - Focus on Sports Brands -

Chae, Heeju; Choi, Hyeonyoung; Jang, Jinhee; Ko, Eunju

doi:10.5805/ksci.2012.14.3.400

Cited by 6 publications

(1 citation statement)

References 21 publications

(18 reference statements)

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“…Empirical studies of pop-up retail have mainly tapped responses of western consumers (e.g. de Lassus and Freire, 2014; Kim et al , 2010; Niehm et al , 2007; Ryu, 2011); only one study (Chae et al , 2012) of Korean consumers written in Korean has been found regarding non-western consumer response toward pop-up retail.…”

Section: Introductionmentioning

confidence: 99%

Factors affecting Taiwanese consumers’ responses toward pop-up retail

Chen

Fiore

2017

APJML

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Purpose The purpose of this paper is to examine the desired benefits affecting consumer’s attitude and attitude’s consequent influence on behavioral intentions toward pop-up retail, an experiential marketing practice emerging in Taiwan, and to explore the effect of individual differences (consumer innovativeness and materialism) on desired benefits and the moderating effect of cultural values (independent self/interdependent self-construal). Design/methodology/approach A survey containing modified scales, distributed to college students from various majors in ten Taiwanese universities, produced 902 useable responses. Structural equation modeling was employed to investigate the hypothesized relationships. Findings Hedonic benefits and a new utilitarian benefits variable (self-enhancement (SE)) influenced Taiwanese consumers’ attitude toward pop-up retail, and attitude affected patronage intentions. Consumer innovativeness and materialism affected desired benefits. Interdependent self-construal moderated the relationship between materialism and the perceived utilitarian benefit of SE. Research limitations/implications Respondents from one narrow, but appropriate, demographic group in one non-western society were examined. Comparison across demographic groups and non-western and western societies would reveal the prevalence of SE associated with pop-up retail acceptance. Practical implications Pop-up shop design that emphasizes hedonic experience and social status of consumers could lead to successful experiential marketing in Taiwan and perhaps other Chinese societies. Originality/value This appears to be the first empirical study in English examining consumer acceptance of pop-up retail in a non-western society. It verifies the importance of the perceived utilitarian benefit (self-enhancement), absent in previous pop-up retail studies, and the impact of individual differences and cultural values on Taiwanese consumer behavior.

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Section: Introductionmentioning

confidence: 99%

Factors affecting Taiwanese consumers’ responses toward pop-up retail

Chen

Fiore

2017

APJML

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Exploring the Influence of Experiential Characteristics in Fashion Pop-Ups on the Retail Experience of UK Millennial Consumers

Alexander

2023

Springer Texts in Business and Economics

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Pop up stores, characterised by their temporal, experiential and unconventional approach, are ascending as a strategic retail format in the UK fashion market. Moreover, Millennials, representing one-sixth of the UK population, are recognised as a key target for pop-up stores by scholars and practitioners. Yet despite the rich literature on experiential retail and pop-up stores, studies merging these constructs that specifically focus on the Millennial segment are limited. Therefore this study seeks to fill this research gap and contribute to the body of knowledge on experiential pop-up stores in a fashion context. This chapter presents the findings of a study conducted before the global pandemic concerning the pop-up store phenomenon, key experiential characteristics in fashion popups and how Millennials consume them, drawing from extant scholars and empirical research. Exemplars of pop-up experiences are given throughout the chapter, and a list of questions concerning the future avenues of pop-up developments is presented at the end to stimulate discussion.Purpose -The purpose of this study is threefold; 1) to conceptualise pop-up store retail experiences, 2) to assess the appeal of experiential pop-up stores to UK Millennial consumers, and 3) to analyse the influence of pop-up stores in fashion retail and identify directions for future developments.Research design -Adopting a qualitative approach, primary data was obtained using semistructured interviews with industry experts and focus groups with Millennial consumers.Triangulated with secondary sources, the empirical data provides a robust assessment of the phenomenon.Findings -The findings demonstrate the evolution in pop-up typologies and motivations for 2 use. The pop-up retail experience of Millennial consumers was seen to be influenced by six hedonic characteristics including entertainment, educational, sensory, escapist, social and memorable, as well as two utilitarian aspects, product and time and money spent. Positive pop up experience is found to influence approach behaviour, purchase intention and word of mouth (WOM).Originality and value -This study makes a valuable contribution by offering a refitted conceptual framework for experiential retail pop-up stores that serves as a foundation for future research, and guides managerial practices on the experience design of pop-ups targeting Millennial consumers.

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A Study on the Influence on VM based on Consumers' Regulatory Focus on Shopping Value and Shopping Satisfaction

Lee¹,

Oh²,

Suh³

2014

Fashion & Textile Research Journal

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: This study demonstrates how the composition of VM based on regulatory focus influences shopping value and how shopping value influences shopping satisfaction. A survey form was developed and 90 copies were used for analysis. SPSS 19.0 for Windows Package was used to perform frequency analysis, factor analysis, and regression analysis. The results of the study were: First, convenience of VM had a significantly positive (+) influence on utilitarian shopping value. Second, both utilitarian shopping value and hedonic shopping value had a statistically significant influence on shopping satisfaction. Third, in terms of promotion focus, suitability, fashionableness, reconcilability, and attractiveness of VM had a significantly positive (+) influence on the hedonic shopping value. In terms of preventive focus, convenience and reconcilability of VM had a significantly positive (+) influence on utilitarian shopping value, and convenience, suitability, and fashionableness had a significantly positive (+) influence on hedonic shopping value. In the promotion focus, both utilitarian shopping value and the hedonic shopping value had a significantly positive (+) influence on shopping satisfaction. In the preventive focus only the utilitarian shopping value had a significantly positive (+) influence on shopping satisfaction.

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The Influence of Pop-up Store Attributions Toward Brand Attitude and Revisiting Intention - Focus on Sports Brands -

Cited by 6 publications

References 21 publications

Factors affecting Taiwanese consumers’ responses toward pop-up retail

Factors affecting Taiwanese consumers’ responses toward pop-up retail

Exploring the Influence of Experiential Characteristics in Fashion Pop-Ups on the Retail Experience of UK Millennial Consumers

A Study on the Influence on VM based on Consumers' Regulatory Focus on Shopping Value and Shopping Satisfaction

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