2014
DOI: 10.12691/jfnr-2-8-8
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The Influence of Personal Values on the Transition towards Health-conscious Diet: a Segmentation Approach

Abstract: The main objective of this survey is to reveal relationship between personal values and change in healthconscious diet and food purchase behavior on the basis of Kahle's List of Values (LOV). In order to achieve this objective, a nationwide representative questionnaire-based survey was launched with 1000 participants in Hungary. According to the results, for the Hungarian population the most important social value is security, which is followed by a desire for a happy and enjoyable life. In Hungary, a new fact… Show more

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Cited by 8 publications
(7 citation statements)
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“…Quality of the information (8)(9)(10)(11)(12) Quality of the service (13)(14)(15)(16)(17) Benefit of the e-Learning system (18-24)…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…Quality of the information (8)(9)(10)(11)(12) Quality of the service (13)(14)(15)(16)(17) Benefit of the e-Learning system (18-24)…”
Section: Resultsmentioning
confidence: 99%
“…We used factor analysis to demonstrate this since it contracts the coherent factors into one common factor. Factor analysis is used to compress data and explore data structure [1,9]. This method contracts the basic variables into so called factor variables which cannot be directly observed.…”
Section: The Applied Statistic Methodsmentioning
confidence: 99%
“…We used factor analysis to demonstrate this since it contracts the coherent factors into one common factor. Factor analysis is used to compress data and explore data structure (Szakály et al, 2014, Balogh et al, 2015. This method contracts the basic variables into so called factor variables which cannot be directly observed.…”
Section: Questionnaire Surveymentioning
confidence: 99%
“…This extraordinary complexity makes it necessary to develop overall controlling processes that are indispensable if we want to safeguard the quality product of safe and excellent foodstuffs.With a background like this, the complete food chain must provide for the implementation of the strictest quality standards and safety regulations. Therefore, in every phase of the food chain, from the purchase of raw material through manufacture, distribution and sales, whether we examine a retail shop or a supply unit, the quality demands up to the actual products, processes and handling methods should be fulfilled [12]. At the same time, since consumers do not really have an overlook of the technology and circumstances of product, only confidence in a manufacturer can help in choosing his food [2].…”
Section: Introductionmentioning
confidence: 99%