2015
DOI: 10.15640/jmm.v3n1a9
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The Influence of Organizational Culture and Marketing Capabilities on Performance of Microfinance Institutions in Kenya

Abstract: The purpose of our study is to assess the influence of organizational culture and marketing capabilities on performance of microfinance institutions in Kenya. We adopt descriptive cross-sectional survey design and collect data from members of the Association of Microfinance Institutions in Kenya. We test our hypothesized relations through hierarchical regression analysis. Our results reveal that organizational culture has positive and significant influence on performance. We demonstrate that marketing capabili… Show more

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Cited by 12 publications
(13 citation statements)
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References 28 publications
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“…positive relationship exists between IFRS adoption and liquidity performance of food and beverages listed companies in Nigeria. The findings of this study is in line with the findings of early studies by Fornell and Bookstein (1982) and Doyle (1994) and more recent studies by Jayashankar (2012); Subramanian and Gopalakrishna (2001); Odhiambo et al (2015) and Agyapong (2015) that indicates the existence of positive relationship between IFRS adoption and liquidity performance of food and beverages listed companies. The findings of the study further appear to concur with the general view presented in the literature that suggests the linkage between IFRS adoption performance.…”
supporting
confidence: 92%
See 1 more Smart Citation
“…positive relationship exists between IFRS adoption and liquidity performance of food and beverages listed companies in Nigeria. The findings of this study is in line with the findings of early studies by Fornell and Bookstein (1982) and Doyle (1994) and more recent studies by Jayashankar (2012); Subramanian and Gopalakrishna (2001); Odhiambo et al (2015) and Agyapong (2015) that indicates the existence of positive relationship between IFRS adoption and liquidity performance of food and beverages listed companies. The findings of the study further appear to concur with the general view presented in the literature that suggests the linkage between IFRS adoption performance.…”
supporting
confidence: 92%
“…Even though, IFRS adoption is considered as an important to the Nigerian listed firm's performance, there has not been much research focus on the IFRS adoption and liquidity performance of foods and beverages companies in Nigeria (Agyapong, 2015;Odhiambo et al, 2015). Previous studies on IFRS adoption focus on it effects to the value relevance, challenges and benefits of the adoption and impact of the IFRS adoption.…”
Section: Introductionmentioning
confidence: 99%
“…The effect of dynamic marketing capabilities on nonfinancial performance (including customer and market performances) is confirmed in some cases and is rejected in others. All in all, the effect of dynamic marketing capabilities on customer performance and market performance was supported in past studies such as Evans and Dissanayake (1999), Zollo and Winter (2002), Ming-Tien and Chia-Mei ( 2004), Song et al (2007), Gebhardt et al (2006, , Asikhia (2010), Odhiambo et al (2015), and Takata (2016). It is expected that dynamic marketing capabilities affect financial criteria such as income and profitability.…”
Section: Discussionsupporting
confidence: 57%
“…Market sensing capability provide marketing managers with a diversified information about markets, customers, competitors, and processes. Indeed, market sensing is a set of processes that create, disseminate, and save knowledge of customers, competitors, products, distribution channel members, and procedures (Odhiambo et al, 2015). Comprehensive knowledge helps organizations to promote customer relationships and its revenues and provide target markets with a diversified range of goods and services.…”
Section: Hypotheses Developmentmentioning
confidence: 99%
“…Organizational culture had a p value of 0.00<0.05 indicating that the variable greatly influenced the performance. Odhiambo, Kibera and Musyoka (2015) side with this www.ijcab.org outcome through their establishment that organizational culture positively and significantly influences performance of an organization.…”
Section: Study Findingsmentioning
confidence: 99%