The influence of optimism and innovativeness on customers' perceptions of technological readiness in five-star hotels
Hamada Hassan,
Mohamed Nassar,
Mohamed Abdien
Abstract:This study aims to investigate the impact of innovation and customer optimism on the ease of using self-service technologies. A total of 940 respondents from 46 hotels answered a survey questionnaire. A stratified random sampling technique was used to select participating hotels from five tourist regions in Egypt. Descriptive statistics are computed to show the level of agreement towards technological innovation and optimism. Regressions are then estimated to test the effects of innovation and optimism on perc… Show more
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