The influence of online word of mouth communications on tourists’ attitudes toward Islamic destinations and travel intention: Evidence from Iran

Fakharyan, Meysam; Jalilv, Mohammad Reza; Elyasi, Mehdi; Mohammadi, Mehdi

doi:10.5897/ajbm12.628

Cited by 42 publications

(38 citation statements)

References 37 publications

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“…Ultimately, all three hypotheses were supported, which is agreeing by several previous research mentioned in the literature review. Fakharyan et al (2012) proposed that e-WOM have a positive influence on tourists' attitudes and travel intentions regarding certain destinations. Furthermore, there is a significant association between attitudes toward these destinations and intention to travel.…”

Section: Discussionmentioning

confidence: 99%

Measuring the Impacts of Online Word-of-Mouth on Tourists’ Attitude and Intentions to Visit Jordan: An Empirical Study

Albarq¹

2013

IBR

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Reduced consumer trust, both of organizations and advertising, has led to electronic word of mouth (e-WOM) becoming an increasingly popular way of obtaining competitive advantage. e-WOM is especially relevant with regard to tourism, specifically tourists' attitudes toward such destinations. This study explores the empirical and theoretical evidence regarding the causal e-WOM relationships between tourists' attitudes regarding specific destinations and actual intention to travel. In the context of visits to Jordan, we applied SEM technique to examine these relationships. A pre-validated questionnaire was distributed to a convenience sample with response rate of 97.3%. The result revealed that e-WOM communications positively impact tourists' travel intentions and their attitudes toward Jordan as a destination, while a positive effect is found for the attitudes toward Jordan visit on their intention to travel. Managers of travel agency can consider various aspects of e-WOM to encourage tourists to participate in online travel communities and to build such communities, as this will foster trust in terms of visiting Jordan.

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Section: Discussionmentioning

confidence: 99%

Measuring the Impacts of Online Word-of-Mouth on Tourists’ Attitude and Intentions to Visit Jordan: An Empirical Study

Albarq¹

2013

IBR

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“…Only questions which received over 0.7 were included in the questionnaire [3], [16], [17]. The test had a twenty two items and a simply asked participant to make a tick in response to the choice that best describes their opinion.…”

Section: B Instrumentmentioning

confidence: 99%

The Airline Service Quality Affecting Post Purchase Behavioral Intention: Empirical Evidence from the Low Cost Airline Industry

Lerrthaitrakul¹,

Panjakajornsak²

2014

IJTEF

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Abstract-The main purpose of this study is to examine the relationship between five dimensions of service quality of low cost airlines and consumers' post purchase behavioral intentions. This study found that in low cost carriers, three service quality factors comprisingassurance, reliability and empathyhave a significant influence on consumers' post purchase behavioral intentions.Index Terms-About Airline service quality, post purchase, behavioral intention, low cost carriers

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“…It was also significantly and positively associated with intention to travel. While the studies by Jalilvand et al (2012) and Fakharyan et al (2012) shed some light on tourists' eWom behaviour and the related impact on destination image, attitude towards destination and travel intentions to a Muslim country, the study does not provide explicit understanding of the motivations to engage in eWom, rather the focus is on eWom behaviour itself. Further, the study does not indicate whether the tourists were predominantly Muslims or non-Muslims.…”

Section: Motivations To Engage In Ewommentioning

confidence: 99%

“…They assert that eWom has a positive and significant impact on tourists' attitude towards destination, travel intention and on destination image. In a related development of this work, Fakharyan et al (2012) investigated how tourists' utilise the internet and social media to gather information about a tourist destination. They found that eWom was a significant predictor of tourists' attitudes towards destinations.…”

Section: Motivations To Engage In Ewommentioning

confidence: 99%

Motivations to engage in eWom among Muslim tourists: a study of inbound Muslim tourists to Malaysia

Khan

2015

IJIMB

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Abstract:The purpose of this study was to investigate the motivations to engage in eWom in the information search stage among Muslim tourists. Specifically the study focused on inbound Muslim tourists in Malaysia. A non-probability judgmental sampling approach was employed to collect data in two major cities in Malaysia. Exploratory and confirmatory factor analyses were performed on the motivation scale. Reliability and validity of the scale was established through Cronbach's alpha analyses, average variance extracted (AVE) composite reliability and critical ratios. Findings indicate that similar to non-Muslim tourists, Muslim tourists also engage in eWom for convenience, social reassurance and social acceptance. The results indicate that Muslim tourists are not that much different from non-Muslim tourists. Strategic implications and directions for future research are discussed.

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The influence of online word of mouth communications on tourists’ attitudes toward Islamic destinations and travel intention: Evidence from Iran

Cited by 42 publications

References 37 publications

Measuring the Impacts of Online Word-of-Mouth on Tourists’ Attitude and Intentions to Visit Jordan: An Empirical Study

Measuring the Impacts of Online Word-of-Mouth on Tourists’ Attitude and Intentions to Visit Jordan: An Empirical Study

The Airline Service Quality Affecting Post Purchase Behavioral Intention: Empirical Evidence from the Low Cost Airline Industry

Motivations to engage in eWom among Muslim tourists: a study of inbound Muslim tourists to Malaysia

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