The influence of online customer review on trust and its implications for purchasing decisions on the Tokopedia marketplace

Fahrozi, Ridwan; Rahmawati, Diana; Muldani, Veri; Saddam, Muhamad

doi:10.26858/ja.v9i1.36509

Cited by 5 publications

(7 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…E-customer reviews employed in marketplaces are expected to influence consumer purchasing decisions ((Suryani et al, 2022). According to (Fahrozi et al, 2022), customer reviews increase consumer trust and influence online consumer purchasing. In other words, consumers place a high value on the opinions of other customers in a product review (Harli et al, 2021).…”

Section: E-customers Reviewmentioning

confidence: 99%

Millennial and Generation Z Online Purchasing Decisions on Indonesian Marketplace

Simamora

Islami

2023

jrssem

View full text Add to dashboard Cite

The COVID-19 epidemic, as well as advancements in information technology, have both led to a shift in consumer behavior, with consumers increasingly preferring to purchase things online. This study is an explanatory study that aims to evaluate the impact of e-customer reviews, e-customer ratings, and e-payment on the online purchase decisions of Millennials and Generation Z in Indonesian marketplaces. The populations studied in this research include the Millennial Generation and Generation Z, both of which purchase products from Indonesian marketplaces in unknown, large numbers. Purposive sampling was employed in this investigation to gather 420 samples that fulfilled the specific criteria used in this study. This study employed a questionnaire to collect data, which was emailed using Google Forms and distributed between December 8, 2022, and January 16, 2023. According to the findings of this research, e-customer reviews have no impact on online purchasing decisions. In contrast, this study shows that e-customer ratings have an impact on online purchasing decisions. Finally, this research discovered that e-payment affected online purchasing decisions. The findings of this study are crucial because they provide insight into the preferences and attitudes of Generation Z and Millennials about e-customer reviews, e-customer ratings, and e-payment systems.

show abstract

Section: E-customers Reviewmentioning

confidence: 99%

Millennial and Generation Z Online Purchasing Decisions on Indonesian Marketplace

Simamora

Islami

2023

jrssem

View full text Add to dashboard Cite

show abstract

“…Kemudian variabel lain yang diduga mampu memberikan dampak pada tingkat kepercayaan konsumen adalah ulasan (review) yang diberikan dari pihak pembeli terhadap produk dari pihak penjual. Ulasan konsumen memberikan kontrol kepada calon konsumen atas proses pelayanan, sehingga ulasan yang tinggi mendorong nilai kepercayann konsumen (Fahrozi, Rahmawati, Muldani, & Saddam, 2022). Penelitian sebelumnya oleh (Fahrozi et al, 2022;Hanifah & Wulandari, 2021;Utz, Kerkhof, & Van Den Bos, 2012) menyimpulkan ulasan berpengaruh positif pada kepercayaaan konsumen.…”

Section: Pendahuluanunclassified

“…Ulasan konsumen memberikan kontrol kepada calon konsumen atas proses pelayanan, sehingga ulasan yang tinggi mendorong nilai kepercayann konsumen (Fahrozi, Rahmawati, Muldani, & Saddam, 2022). Penelitian sebelumnya oleh (Fahrozi et al, 2022;Hanifah & Wulandari, 2021;Utz, Kerkhof, & Van Den Bos, 2012) menyimpulkan ulasan berpengaruh positif pada kepercayaaan konsumen.…”

Section: Pendahuluanunclassified

“…Pengaruh Ulasan Terhadap Kepercayaan Konsumen Penelitian sebelumnya oleh (Fahrozi et al, 2022;Hanifah & Wulandari, 2021;Utz et al, 2012) menyimpulkan bahwa ulasan memberikan pengaruh positif signifikan pada kepercayaan konsumen. Berdasarkan pada keteranganketerangan ini maka hipotesis 3 yang diajukan adalah: H2: Ulasan berpengaruh positif dan signifikan terhadap kepercayaan konsumen.…”

unclassified

See 1 more Smart Citation

Pengaruh Konten Iklan Dan Ulasan Terhadap Keputusan Pembelian Di Otobox Indonesia Dengan Kepercayaan Konsumen Sebagai Variabel Intervening

Cahyani,

Kurniawan,

Gultom

2023

JEMB

View full text Add to dashboard Cite

This research was conducted with the aim of identifying how advertising content influences consumer trust. The influence of advertising content on purchasing decisions. The influence of reviews on purchasing decisions. The influence of consumer trust on purchasing decisions. The influence of advertising content on purchasing decisions is mediated by consumer trust and the influence of reviews on purchasing decisions is mediated by consumer trust. The population in this study were all Otobox Indonesia consumers in Semarang, Central Java. The sample in this study was a portion of Otobox Indonesia Semarang consumers taken using a purposive sampling method with a total of 96 consumers. The data analysis technique applied in this research uses quantitative data analysis with the help of the AMOS version 22 application program. The results of the research analysis show that advertising content is proven to have a positive and significant influence on consumer trust values. Reviews are proven to have a positive and significant influence on consumer trust scores. Advertising content is proven to have a positive and significant influence on the value of purchasing decisions. Reviews are proven to have a positive and significant influence on the value of purchasing decisions. Consumer trust has been proven to have a positive and significant influence on the value of purchasing decisions for Otobox Indonesia products. Advertising content that is able to optimally assist producers in introducing products to consumers in a sustainable manner will encourage consumers' sense of trust in the value of responsibility on the part of producers regarding the products they offer. The presence of dominant positive reviews on the products being sold will encourage consumers to have more confidence in the seller's responsible attitude regarding the products they offer.

show abstract

“…Various kinds of information consumers submit in the form of reviews can influence purchasing decisions for potential customers. A study conducted by Fahrozi et al (2022) and Naomi & Ardhiyansyah (2021) state that Online Customer Review positively and significantly influences purchasing decisions.…”

Section: The Effect Of Online Customer Reviews On Purchase Intentionmentioning

confidence: 99%

Investigating the Effect of Customer Reviews and Online Customer Ratings on Purchase Intention: Mediating Role of Word of Mouth

Lestari,

Maharani

2023

IJFEB

View full text Add to dashboard Cite

Technological advancement is accelerating, compelling business professionals to consistently engage in online marketing through e-commerce to stay competitive. By examining customer reviews and ratings online, this study seeks to determine how word of mouth affects purchase intentions. The research was conducted in Binjai city with a sample of 120 respondents. Purposive sampling was carried out with the condition that the respondent was female. Data analysis in this study used path analysis. The result shows that online customer reviews and ratings have a significant positive relationship with word of mouth. Also, online customer reviews, ratings, and word of mouth effect positively with purchase intention. In addition, this study found that word of mouth mediates the relationship between online customer reviews and online customer ratings on purchase intention. This study unequivocally demonstrates a noteworthy and positive relationship between online customer reviews and ratings and the phenomenon of word of mouth. Furthermore, the research establishes that these online reviews and ratings significantly shape purchasing intentions through word of mouth. It underscores the influential role that virtual customer feedback plays in fostering and amplifying consumer perceptions, highlighting its significance in shaping purchasing decisions in the digital landscape.

show abstract

The influence of online customer review on trust and its implications for purchasing decisions on the Tokopedia marketplace

Cited by 5 publications

References 2 publications

Millennial and Generation Z Online Purchasing Decisions on Indonesian Marketplace

Millennial and Generation Z Online Purchasing Decisions on Indonesian Marketplace

Pengaruh Konten Iklan Dan Ulasan Terhadap Keputusan Pembelian Di Otobox Indonesia Dengan Kepercayaan Konsumen Sebagai Variabel Intervening

Investigating the Effect of Customer Reviews and Online Customer Ratings on Purchase Intention: Mediating Role of Word of Mouth

Contact Info

Product

Resources

About