The Influence of Mobile App Design on Emotions Leads to Purchase Intention for Risk Avoidance Cultures

Faisal, Chaudhry Muhammad Nadeem; Shahid, Simra; Suarez, Javier De Andres; Rodríguez, Martín González; Fernandez-Lanvin, Daniel

doi:10.1504/ijmc.2024.10055718

IJMC

2024

DOI: 10.1504/ijmc.2024.10055718

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The Influence of Mobile App Design on Emotions Leads to Purchase Intention for Risk Avoidance Cultures

Chaudhry Muhammad Nadeem Faisal¹,

Simra Shahid²,

Javier De Andres Suarez³

et al.

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The Influence of Mobile App Design on Emotions Leads to Purchase Intention for Risk Avoidance Cultures

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