The influence of logo design on country image and willingness to visit: A study of country logos for tourism

Lee, Suman; Rodriguez, Lulu; Sar, Sela

doi:10.1016/j.pubrev.2012.06.006

Cited by 50 publications

(30 citation statements)

References 28 publications

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“…In addition, and in agreement with earlier research, education (Aabo, 2005b;Lee, Rodriguez, & Sar 2012) and sex (Lee & Lee 2010) were not significant determinants, while age was a better predictor of library value than economic activity (Lee, Rodriguez, & Sar 2012). Thus, on the one hand, the present study provides additional empirical support to the findings of Hajek & Stejskal (2015) and Lee, Rodriguez, & Sar (2012). On the other hand, the results presented here are validated by those obtained previously.…”

Section: Support For Previous Researchsupporting

confidence: 93%

“…Regarding the determinants of the willingness to contribute from taxes, the results corroborate those obtained for the users of the Municipal Library of Prague (Hajek & Stejskal, 2015), with age, the frequency of visits and income level shown to be significant determinants. In addition, and in agreement with earlier research, education (Aabo, 2005b;Lee, Rodriguez, & Sar 2012) and sex (Lee & Lee 2010) were not significant determinants, while age was a better predictor of library value than economic activity (Lee, Rodriguez, & Sar 2012). Thus, on the one hand, the present study provides additional empirical support to the findings of Hajek & Stejskal (2015) and Lee, Rodriguez, & Sar (2012).…”

Section: Support For Previous Researchsupporting

confidence: 92%

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The economic value of library services for children: The case of the Czech public libraries

Stejskal

Hájek

Řehák

2019

Library & Information Science Research

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Public support of library services must be targeted towards children because these services play a key role in their development. However, no prior research has investigated the value of public library services for children. Specifically, earlier studies evaluated the value of public libraries as a whole, without considering library services for different stakeholders. The fact that children are not autonomous economic agents is another problem to address. These barriers can be overcome by using the contingent valuation method with parents/caregivers as the subjects queried and children used as the objects in this study. Thus, the economic value of library services for children can be obtained to support managerial decisions on services specifically designed for children. More precisely, this study is unique in that it develops a contingent valuation methodology for estimating the value of children's library services based on adults' willingness to allocate a proportion of municipal budgets. Both users and non-users were surveyed to verify the proposed methodology empirically. The results show that the perceived effectiveness (ratio between perceived benefits and costs) of children's library services is 11.2 (11.2 units of benefits for each unit invested) in Czech public libraries compared with 4.3 for a library as a whole. This finding confirms the essential role of children's library services, implying that public libraries should offer a broader selection of children's books and other services. The study also shows that the value of children's library services depends on the age, education and economic structure of the adults queried. In addition, their satisfaction with library services is another important determinant, indicating that public libraries can influence the perceived benefits of children's library services.

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Section: Support For Previous Researchsupporting

confidence: 93%

Section: Support For Previous Researchsupporting

confidence: 92%

The economic value of library services for children: The case of the Czech public libraries

Stejskal

Hájek

Řehák

2019

Library & Information Science Research

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“…Emotional responses to such advertising also influence the attitude towards the advertisement and brand (Batra and Ray, 1986; Edell and Burke, 1987; Derbaix, 1995). This has been found to hold significance in consumer willingness to visit tourist destinations (Lee et al, 2012). Moreover, Mattila (1999) empirically proved that emotional appeals are more effective than rational appeals in creating a positive attitude towards service providers with limited awareness, which may be crucial in the context of advertising boutique hotels online, especially to those who have never stayed at boutique hotels and are unaware of the features of boutique hotels (Han et al, 2011)…”

Section: Relevant Literaturementioning

confidence: 99%

Examining the moderating role of rational-versus emotional-focused websites

Lwin

Phau

Huang

et al. 2014

Journal of Vacation Marketing

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This paper examines whether emotional or rational advertising appeals are more effective for website hospitality services. Specifically, it considers how attitudes towards websites, service expectations and attitudes towards boutique hotels may influence the two different types of advertising appeals and purchase intention. Results show that websites using emotional appeals tend to show a positive relationship between attitude towards hotels and attitude towards websites and purchase intention. It also indicates that emotional advertisements are better at gaining and retaining interest and attention, as such, can be highly beneficial for small boutique hotels. This paper provides several marketing and business policy implications to aid practitioners and strategists in making better decisions.

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“…For destination marketing , we included all content elements aimed at attracting visitors that were not covered by the previous categories. Research has pointed at the potential relevance of a logo, slogans, and apt quotations ( Lee, Cai, & O’Leary, 2006 ; Lee, Rodriguez, & Sar, 2012 ). Quotations might be drawn from news media, tourist information sources, important or famous persons, or ordinary visitors.…”

Section: Methodsmentioning

confidence: 99%

Functional Complexity and Web Site Design

Jong

2018

Journal of Business and Technical Communication

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Functional complexity is a widespread and underresearched phenomenon in Web sites. This article explores a specific case of functional complexity by analyzing the content of UNESCO World Heritage Web sites, which have to meet demands from both World Heritage and tourism perspectives. Based on a functional analysis, a content checklist was developed and used to evaluate a sample of 30 World Heritage Web sites. The results show that World Heritage Web sites generally fall short in all content categories. A cluster analysis reveals three types of World Heritage Web sites based on their emphasis on World Heritage content versus tourism content: (a) less well-developed Web sites (no emphasis), (b) Web sites of World Heritage Sites with touristic possibilities (emphasis on World Heritage), and (c) Web sites of touristic attractions with outstanding cultural or natural value (emphasis on tourism). In all, the findings show that functional complexity poses serious threats to the exhaustiveness of a Web site’s information and that evaluation approaches based on functional analysis can be useful in detecting blindspots in the content provided.

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The influence of logo design on country image and willingness to visit: A study of country logos for tourism

Cited by 50 publications

References 28 publications

The economic value of library services for children: The case of the Czech public libraries

The economic value of library services for children: The case of the Czech public libraries

Examining the moderating role of rational-versus emotional-focused websites

Functional Complexity and Web Site Design

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