“…The extant research in social entrepreneurship has predominantly focused on two contradictory logics (c.f., Mongelli et al, 2019), usually presented as posing incompatible goals, activities, and norms that are static and continuously shaping competing demands in the same way over time. Yet, emerging research, particularly in cross-sectoral partnership with social enterprises (e.g., Gottlieb et al, 2020;Jay, 2013;Savarese et al, 2020), demonstrates that duality is not the only form of hybrid organizing among social enterprises. Our findings contribute to this stream of research and explicate how the family, market, and ecological logics can interact in fluid and dynamic ways, beyond just permanent contradiction.…”