The Influence of Internal Corporate Social Responsibility Factors on the Innovation Climate of Employees in the Healthcare Industry

Abstract

This study examined the relationship between employee innovation and employee-initiated corporate social responsibility (CSR) elements in medical diagnostic enterprises in Pakistan during the COVID-19 pandemic. The research identified nine variables of employee-driven CSR, including communication, empowerment, and work satisfaction. Theoretical framework of the study based on theory of corporate social responsibility and expectancy theory of motivation. It evaluated their effects on the atmosphere for employee innovation using statistical analysis by using SPSS and after collecting data by using a survey questionnaire. The study population was employees working in the healthcare industry in Pakistan. The findings showed that employee-driven CSR and innovation were significantly correlated, with work satisfaction having the most impact. Overall, this quantitative study provides important insights for both theoretical understanding and practical application in fostering innovation through CSR initiatives. It emphasizes the critical role of job satisfaction as a key motivating factor for innovation within the framework of employee-driven CSR in the medical diagnostics sector.