The Influence of Instagram on the Lifestyle of Female Youth: A Case Study of UMT

Abstract

In this study, the researcher wanted to find out the influence of Instagram on the lifestyle of female youth and was interested to know about the perspectives of youth. The researcher used a questionnaire as a tool for data collection. Same as convenient available sampling method used to select Sample. The sample size remained 203, in which; 71.9 percent of participants agreed that girls idealize Instagram life and 62.5 percent called it a threat to social values and norms while 54.2 percent of participants disagreed with feelings of depression after watching the lifestyle content of others. Data supported the concept of uses and gratification theory, which is used as the theoretical framework. Findings showed that the females are adopting a lifestyle inspired by Instagram content which also effecting social norms and values but on other side, it is also helping in developing modern ways of living styles and the influence is on those who are seeking it.