The influence of illuminance level on perception and willingness to buy during the tasting of sweetened natural yoghurt

Rebollar, Rubén; Lidón, Iván; Guzmán, Rafael; Gil, Ignacio Alonso; Martín, Javier Montero

doi:10.1016/j.foodqual.2017.05.007

Cited by 8 publications

(15 citation statements)

References 19 publications

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“…These findings are consistent with the results of previous studies that defined taste as one of the most important attributes in the decision to purchase food products (Carrillo et al, 2012;Insch & Jackson, 2014;Markovina et al, 2015;Sautron et al, 2015). Moreover, the results are consistent with a previous study by Rebollar, Lidón, Guzmán, Gil, and Martín (2017), who found healthfulness to be one of the most important attributes in yogurt for Spanish consumers.…”

Section: Discussion and Final Remarkssupporting

confidence: 93%

Consumer preferences for nutritional claims: An exploration of attention and choice based on an eye-tracking choice experiment

Ballco

Magistris

Caputo

2019

Food Research International

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Nutritional claim (NC) requirements on food packages are among the most important and influential EU policy measures related to diet and have the capacity to promote healthy eating. This study combines a discrete choice experiment (DCE) method with eye-tracking (ET) technology to assess consumer preferences for multiple NCs in yogurt selection and explores the relationships between the NC preferences and the visual attention paid to these claims and the visual attention and choice decisions. The results indicate that the low-sugar NC was the leastpreferred claim in all the models. Overall, the presence of NCs generally increases visual attention in terms of fixation count, which may be linked to an increased likelihood of affecting the final decision to purchase yogurts with NCs.

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Section: Discussion and Final Remarkssupporting

confidence: 93%

Consumer preferences for nutritional claims: An exploration of attention and choice based on an eye-tracking choice experiment

Ballco

Magistris

Caputo

2019

Food Research International

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“…The color of the ambient light changes the surface color of the cake. The conclusions that color influences consumers' perception and acceptance of food are consistent with previous studies 4,14,15,18,20,21 . This study found that color can indeed affect the sensory response of the brain.…”

Section: Discussionsupporting

confidence: 92%

“…The color of the ambient lighting may affect the perception of the food's sourness 16 and the flavor of the wine 17 and the color of the lighting in the environment regulates how the consumer accepts the appearance of foods such as yogurt, 18 sweet peppers, 19 and meat 14,20 . Rebollar et al's 18 survey participants evaluated a sensory characteristic (ie, sweet), three non‐sensory characteristics (health, nature, quality) and willingness to purchase a product. The results showed that consumers thought that yogurt was healthier under low light conditions, and women thought that yogurt was sweeter under high illumination.…”

Section: Introductionmentioning

confidence: 99%

The enhancement of appetite through the use of colored light in case of a cake: Preliminary evidence from event‐related potentials

Wang

2020

Color Research & Application

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Appetites are strongly affected by the color of the food and it has been found that different colors can affect the brain reflexes that impact the appetite. In this study, event‐related potential was used as a measurement tool to detect brain wave responses to assess foods under different colors of light, and to compare the appetite performance of participants. The food samples were captured under incandescent lights and colored lights (red and green lights under 5200 K). The incandescent lights were divided into the differential color temperature (2700, 4000, 6500 and 7500 K). Seventeen participants were invited to the experiment. The event‐related potential results showed that the warm incandescent light (4000 K) significantly increased appetite. Moreover, the red light enhances the late positive component amplitude and enhances the consumer's visual attraction and impression. The conclusions showed that the color of lighting can affect consumers' emotions, behaviors, psychology, and even appetite, and preliminary scientific evidence has been obtained from event‐related potential.

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“…35 Women may be more sensitive to odour and flavour than men 36,37 and may be more sensitive to subtle changes in a product's visual appearance because they are more sensitive to colour than men. 38,39 This is reflected in facts such as lighting having a greater effect on the sensory perception of women than on the sensory perception of men 40 or obese women perceiving some sensory properties more intensely than obese men. 41 For all of these reasons, it seems reasonable to expect the perception of women to be more sensitive to the effect of the image shown on a package than the perception of men.…”

Section: Introductionmentioning

confidence: 99%

The influence the image of the product shown on food packaging labels has on product perception during tasting: Effects and gender differences

et al. 2018

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Many food packages on the market show an image of the product contained inside or the ingredients with which the product was produced. During the packaging design process, it is the job of the designer or the marketing team to decide which specific image will be depicted on the packaging. This paper analyses the potential implications of this decision by studying the influence that the visual appearance of the product pictured on the packaging has on the way consumers perceive the product during consumption. Two packaging designs for apple sauce were created; the only variable was the visual appearance of the apple displayed: one showed a red apple and the other showed a green one. The 147 participants in this between‐subjects experiment tasted and evaluated six product attributes (Sweet, Acidic, Intense Flavour, Healthy, Natural, and Quality) as well as Liking and Willingness to buy. The results of a MANOVA‐Biplot analysis show that the visual appearance of the product pictured affects Liking, Willingness to buy, and some product attributes. In fact, a strong positive relationship was identified between the attribute Healthy and the perceived quality of the product with Liking and Willingness to buy; if one of these attributes scored higher, the higher score was extrapolated to the others. The study also shows that gender differences exist as these effects do not affect all consumers equally, with women being more sensitive to them than men. This paper discusses the implications of these results for the food industry, for packaging designers and for marketers.

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The influence of illuminance level on perception and willingness to buy during the tasting of sweetened natural yoghurt

Cited by 8 publications

References 19 publications

Consumer preferences for nutritional claims: An exploration of attention and choice based on an eye-tracking choice experiment

Consumer preferences for nutritional claims: An exploration of attention and choice based on an eye-tracking choice experiment

The enhancement of appetite through the use of colored light in case of a cake: Preliminary evidence from event‐related potentials

The influence the image of the product shown on food packaging labels has on product perception during tasting: Effects and gender differences

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