Abstract:Idea generation (ideation) is at the root of creative and innovative endeavours as creative ideas lead to innovative outcomes. Identifying creative ideas is a function of knowledge and practice, whether individually, in a group or outside of those sources. Entrepreneurial practice reveals that ideas can be sourced from entrepreneurs, their employees and customers thus impacting business growth, especially in an emerging entrepreneurial society like Nigeria. This study aimed to reveal how three different source… Show more
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