The Influence of Halal, Food Safety and Quality on Students' Buying Decisions Using Structural Equation Modeling (SEM) Methods

Abstract

In today's era, technology is growing rapidly. People are very easy to access information through various media either directly or indirectly. Therefore, society as consumers is very selective in determining the products and services to be consumed. There are many factors behind consumers in product selection. Among them are in terms of idolatry, food safety and quality. Companies must be able to set standards in order to maintain consumer trust and loyalty. This study aims to find out the relationship between halal factors, food safety and quality in consumer buying decisions. The object of the study is the student. As a younger generation, students can show selective and conscientious attitude before choosing a product and also have control in determining the development of trends in the future. This study uses structural equation modeling (SEM) methods. The results of this study are that of the 4 hypotheses only 3 hypotheses are accepted. The accepted standard of a hypothesis is if the CR (Critical Ratio) value ≥1.967 and the value of P (Probability) ≤0.05. The three accepted hypotheses are first, the influence of halal on food security. Second, the effect of safety on quality. Third, the influence of quality on buying decisions. The rejected hypothesis that halal affects the quality does not meet the critical ratio standard of -1,993 so that the results are not significant.

Analysis of Consumer Preferences on Product Purchasing Decisions at Resto Kemuning Jember Regency

“…The taste of food in the fast food restaurant business is very important according to research [10] which states that most consumers consider that service attributes are very influential in attracting customers' desire to buy products. According to [11], said that one of the dimensions of service quality is the existence of a guarantee which provides a guarantee that Resto Kemuning Polije products are free from danger and risk of doubt. Consumers certainly need security guarantees that the products purchased by consumers are truly safe for consumption.…”

Pengaruh Keamanan Makanan, Kesadaran Kesehatan, Sertifikasi Halal Dan Harga Terhadap Keputusan Pembelian

“…Menurut (Salsabila et al, 2021) keamanan makanan merupakan sebuah jaminan yang dapat meyakinkan konsumen bahwa produk tersebut aman untuk dikonsumsi dan produk tersebut tidak akan menyebabkan bahaya pada konsumen saat dikonsumsi. Adanya keamanan makanan akan mencegah makanan dari kontaminasi bahan-bahan kimia berbahaya yang dapat mengganggu atau dapat membahayakan kesehatan tubuh manusia.…”