The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern

Zhang, Lu; Li, Dayuan; Cao, Cuicui; Huang, Senhua

doi:10.1016/j.jclepro.2018.03.201

Cited by 287 publications

(219 citation statements)

References 61 publications

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“…Greenwashing perception is defined as the misleading communication activities regarding environmental features and green claims of firms to create an environmental benefit for their consumers (Chen & Chang, ; Nyilasy et al, ; Parguel et al, ; Zhang et al, ). The result of greenwashing perception can negatively affect consumers' attitudes and purchasing behavior toward products or brands (Chen et al, ).…”

Section: Resultsmentioning

confidence: 99%

“…Green purchasing intention defined as “the likelihood that a consumer would purchase green product and services resulting from his/her environmental needs” (Akturan, ; Chen & Chang, ; Netemeyer, Maxham, & Pullig, ; Zhang et al, ). According to literature review, greenwashing is the most effective variable of green purchase behavior (Chen et al, ; Chen & Chang, ; Chen, Jubilado, et al, ).…”

Section: Resultsmentioning

confidence: 99%

“…Greenwashing literature has focused on the perspective of consumers based on different theoretical backgrounds attitude–behavior–context (ABC) theory (Du, ; Goh & Balaji, ; Zhang, Li, Cao, & Huang, ), stakeholder theory (Testa, Miroshnychenko, Barontini, & Frey, ; Wood, ), social identity theory (Lyon & Montgomery, ), consumer culture theory (Wood, ), cognitive dissonance theory (De Jong et al, ), attribution theory (Parguel et al, ; Chen, Bernard, & Rahman, ; Leonidou & Skarmeas, ; Nyilasy, Gangadharbatla, & Paladino, ), and affect–reason–involvement model (Schmuck et al, ). When these studies are examined, it is evident that studies are largely quantitative based on questionnaire.…”

Section: Literature Reviewmentioning

confidence: 99%

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Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products

Kahraman

Kazançoğlu

2019

Bus Strat Env

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In recent years there is a trend of consuming natural products for a sustainable and healthier life. Therefore, firms began aligning their strategy with sustainability by communication strategies that they produce natural products, which are better for health as well as the environmental sustainability. However, sometimes these claims may be deceptive. The purpose of this paper is to understand the consumers' purchasing intentions toward products claiming naturalness in their advertising and packaging strategies. This research also examined greenwashing perceptions and their potential roles in purchasing intentions. In‐depth face‐to‐face interviews carried out with 20 Turkish women regarding personal care products (local brand and international brand). The findings of the interviews revealed eight themes (perceived greenwashing, perceived green image, price perception, environmental concern, green trust, skepticism, perceived risk, and purchase intention). This study contributes to predict a framework from consumer viewpoint for identifying the themes related to greenwashing.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products

Kahraman

Kazançoğlu

2019

Bus Strat Env

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“…Since the aggravation of environmental pollution, many companies around the world have been paying more attention to environmental issues [20,41,53]. In China, environmental problems such as haze and water pollution have become increasingly prominent [21].…”

Section: Introductionmentioning

confidence: 99%

“…Sustainable development is defined by "development that meets the needs of the present without compromising the ability of future generations to meet their own needs" [51]. The growing demand "drives firms to develop green marketing strategies to show consumers their good corporate image and social responsibility" ( [53], p. 740).…”

Section: Introductionmentioning

confidence: 99%

Concepts and forms of greenwashing: a systematic review

et al. 2020

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Background: The aggravation of environmental problems has led companies to seek the development and commercialization of green products. Some companies mislead their stakeholders through a phenomenon called greenwashing.Results: This paper aims to explore the phenomenon of greenwashing through a systematic literature review in search of its main concepts and typologies in the past 10 years. This research has followed the proceedings of a systematic review of the literature, based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). We identified a major classification of greenwashing: firm-level executional, firm-level claim, product-level executional, and product-level claim. Conclusion:It was possible to highlight and catalog the types of the phenomenon. A structure based on such type has been observed in the literature.

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Does green transformational leadership lead to green innovation? The role of green thinking and creative process engagement

et al. 2021

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This study aims to provide an understanding of the role of green transformational leadership (GTL) and green innovation practices in organizations through cognitive processes: green thinking and creative process engagement (CPE). Using a survey questionnaire, we collected data from 342 respondents from high-tech industries located in China. The data were examined through structural equation modeling (variance-based) to analyze the hypotheses. The findings of the study show that GTL has a substantial effect on green thinking, CPE, and green innovation. The findings further reveal that green thinking and CPE mediate the relationship between GTL and green innovation. Green thinking and creative processes have become instrumental tools in fostering green innovation. Thus, this investigation provides novel insights into how to promote GTL and cognitive processes in organizations to solicit green innovation.

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The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern

Cited by 287 publications

References 61 publications

Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products

Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products

Concepts and forms of greenwashing: a systematic review

Does green transformational leadership lead to green innovation? The role of green thinking and creative process engagement

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