The influence of gender on wine purchasing and consumption

Forbes, Sharon L.

doi:10.1108/17511061211238939

Cited by 32 publications

(42 citation statements)

References 36 publications

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“…Barber et al (2008a) found that subjective wine knowledge is more closely related to past wine experience and consumption than it is to actual wine knowledge. Subjective wine knowledge has been found to be significantly higher amongst Generation X respondents than Millennials (Barber et al, 2008a) and amongst males than females (Barber et al, 2008b;Bruwer and Johnson, 2010;Forbes, 2012).…”

Section: Subjective and Objective Knowledgementioning

confidence: 96%

Knowledge effects on the exploratory acquisition of wine

Ellis

Pitt

Caruana

2015

International Journal of Wine Business Research

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2015),"The development of an objective wine knowledge scale: the item response theory approach"Access to this document was granted through an Emerald subscription provided by emeraldsrm:198285 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This paper aims to determine whether exploratory wine purchasing behaviour is affected by consumers' objective and subjective wine knowledge. Design/methodology/approach -A questionnaire was developed using recognised scales for exploratory consumer tendencies, objective and subjective wine knowledge. The survey was administered using the MTurk platform. A factor analysis was first used to test the psychometric properties of the measures of the three constructs. Once the robustness of the measures was ascertained, cross-tabulations and testing via ANOVA's of the demographics of age, gender, weekly wine consumption and education on the constructs was undertaken. In addition the causal relationship of subjective and objective wine knowledge on exploratory purchase behaviour was investigated via the use of multiple regression analysis. Findings -The results show that consumers with more real (objective) knowledge of wines are more likely to participate in exploratory wine purchasing. Objective wine knowledge is greatest amongst older consumers and those who consume more wine. Research limitations/implications -While attempts were made to limit biases due to the research approach, the results may lack generalisability because a US sample only, was used. Recommendations for future research extending the sample population as well as for changes to the question formats are suggested. Practical implications -The findings of this study have implications for wine marketers in that marketing strategies and activities (labelling, distribution, media, etc.) may need to be adapted depending on the exploratory purchasing behaviour and wine knowledge of their target customers. Originality/value -Exploratory wine acquisition behaviour is important to wine marketers. This behaviour encourages trial but, at the same time, impacts brand loyalty. This paper identifies the characteristics of consumers in terms of wine knowledge, consumption and demographics most likely to exhibit th...

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Section: Subjective and Objective Knowledgementioning

confidence: 96%

Knowledge effects on the exploratory acquisition of wine

Ellis

Pitt

Caruana

2015

International Journal of Wine Business Research

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“…Consequently, a lot of research on wine consumers' purchase decision deals with the importance of individual consumer characteristics like product involvement (Forbes, 2012). Previous studies have shown that involvement impacts the product attributes which consumers choose to evaluate a wine (Bruwer and Huang, 2012;Barber et al, 2008a;Quester and Smart, 1996;Zaichkowsky, 1985) and that it can be used to segment the wine market (Lockshin et al, 1997(Lockshin et al, , 2001).…”

Section: Introductionmentioning

confidence: 99%

“…Previous studies have shown that involvement impacts the product attributes which consumers choose to evaluate a wine (Bruwer and Huang, 2012;Barber et al, 2008a;Quester and Smart, 1996;Zaichkowsky, 1985) and that it can be used to segment the wine market (Lockshin et al, 1997(Lockshin et al, , 2001). Moreover, international research has shown that demographic variables such as gender (Forbes, 2012;Barber et al, 2006) or age (Fountain and Lamb, 2011;Thomas and Pickering, 2005;Goldsmith and d'Hauteville, 1998) affect the wine purchase.…”

Section: Introductionmentioning

confidence: 99%

Customer value perception: cross-generational preferences for wine

Wiedmann

Behrens

Klarmann

et al. 2014

British Food Journal

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Purpose -A deeper understanding of the key drivers of consumer wine perception is a major challenge in the domain of wine marketing. The purpose of this paper is to examine the various dimensions of customer-perceived value that lead the customers -in general and divided into different age groups -to choose and consume a certain wine. Design/methodology/approach -In the exploratory study context of examining value-related consumer attitudes and behavioural effects, the drivers and outcomes of wine consumption based on a cross-generation sample, PLS path modelling was considered for the empirical tests of our hypotheses. Findings -Though there exist differences between Generation X and Generation Y consumers, the empirical results are supportive of the hypothesized positive relations between financial, functional, individual and social perceptions that influence the desire for and the consumption of wine.Research limitations/implications -For future research, the findings presented in the paper support the importance of enlarging the size of the sample and collecting data in different countries to compare the results on an international level. Practical implications -Successful wine marketing strategies should focus on the customer's subjective expectations and individual value perceptions by addressing the specific value aspects that are highly relevant for consumer loyalty. Originality/value -The study results are valuable for researchers, managers and marketers because they address the question of how to measure and forecast the perceived value with the greatest influence on consumers' wine choices.

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“…Por ejemplo, Atkin, et al (2007) aplicaron un cuestionario a 1374 consumidores de vino en Estados Unidos (497 hombres y 877 mujeres), encontrando que las etiquetas son significativamente más importantes para las mujeres y que si bien la región vitivinícola es muy relevante para ambos géneros, las mujeres se fijan más en las medallas y premios del producto. Forbes (2012), por su parte, encontró que el género influye significativamente en la utilización por parte del consumidor de vino de la aplicación de precio de descuentos y la referencia de la región de origen. Atkin y Sutanonpaiboon (2007) realizaron un estudio multinacional sobre las preferencias de vino según género, detectando que el patrón de preferencias de género de los consumidores de vino en esos países era bastante constante, lo que indicaba que el género era una base sobresaliente para segmentar el mercado del vino.…”

Section: Antecedentes Teóricosunclassified

Diferencias de género en la valoración de los atributos del pisco

Araya-Pizarro

Ruiz-Vega

2018

Idesia

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RESUMEN El estudio explora las diferencias, según género, en la valoración de los atributos del pisco, una bebida alcohólica tradicional de Chile. Mediante la técnica de Análisis Conjunto se analizaron las respuestas de 120 consumidores de la Región de Coquimbo (Chile), sobre cuatro atributos (sabor, tipo de fabricación, aroma y precio), revelando diferencias significativas en la apreciación de las características organolépticas y del precio. Se concluye que, independientemente del sexo, se prefiere un pisco de tipo artesanal de precio bajo, y que las diferencias se generan en el sabor y aroma, donde las mujeres prefieren piscos de sabor dulce y aroma a uva, mientras que los hombres; piscos de sabor fuerte y aroma a madera. Se espera que los hallazgos del estudio ayuden a los productores de pisco a focalizar sus estrategias de comercialización, así como a superar la poca información existente respecto de las preferencias del consumidor local de pisco. Palabras clave: Preferencias del consumidor, bebida alcohólica, análisis conjunto, denominación de origen, Chile.

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The influence of gender on wine purchasing and consumption

Cited by 32 publications

References 36 publications

Knowledge effects on the exploratory acquisition of wine

Knowledge effects on the exploratory acquisition of wine

Customer value perception: cross-generational preferences for wine

Diferencias de género en la valoración de los atributos del pisco

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