The Influence of Fashion Knowledge, Fashion Selection Factor, and Dress Etiquette on Dress Look

Abstract

Dharma Wanita members tend to pay less attention to ethics in dress and the use of uniform attributes according to regulations. This is caused by various professions, education, culture, and economy as well as a lack of knowledge about dressing. The purpose of this research is to analyze how the influence of fashion knowledge, clothing selection factors, and dress etiquette on dress appearance. The research was aimed at members of Dharma Wanita with a sample of 60 respondents taken by purposive sampling technique. A combination of factor analysis and regression analysis was used to analyze the data using second-order PLS-SEM analysis. Evaluation of the measurement model on convergent and discriminant validity as well as internal consistency reliability has met the requirements. The structural model evaluation shows a large influence contribution of 97.00%, and the research observation value is 60.10%. All hypotheses are accepted indicating that there is a positive and significant effect of all variables on dress appearance. Even though the category analysis is good, it is recommended for administrators provide rules for the use of work uniforms and good attributes to support work activities. Therefore, Dharma Wanita members can choose and repair clothes to make them more harmonious and beautiful to support their daily activities.

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“…The outer model testing stage is a measurement model testing stage that aims to prove the validity and estimate the reliability of indicators and constructs. Several requirements that must be met are the indicator loading factor (λ >0.700) and the reflective construct AVE (>0.500) (Apriliani et al, 2023;Daryono et al, 2024;Fauzan et al, 2023;Supriyanto et al, 2022). Reliability estimates use Cronbach Alpha, Rho_A, and CR values (>0.700).…”

“…This research applies a quantitative approach with survey research methods (Apriliani et al, 2023;Putra et al, 2022;Widayanto et al, 2021). This research design uses an explanatory and correlational approach using Partial Least Squares Structural Equation Modelling (PLS-SEM), an approach used to explore the relationship between variables in a conceptual model.…”