2021
DOI: 10.3389/fpsyg.2021.700664
|View full text |Cite
|
Sign up to set email alerts
|

The Influence of Face Loss on Impulse Buying: An Experimental Study

Abstract: In this research, the effect of face loss on impulsive buying is examined under the background of Chinese culture. Using experimental studies, we examined the mediating effect of emotion and the moderating effect of self-control. The results indicate that individuals who lost their face are more likely to purchase impulsively. For individuals high in self-control, face loss has no significant impact on their impulsive consumption. While for those with low self-control, face loss will significantly enhance thei… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

0
10
0

Year Published

2021
2021
2022
2022

Publication Types

Select...
6

Relationship

1
5

Authors

Journals

citations
Cited by 8 publications
(10 citation statements)
references
References 67 publications
(115 reference statements)
0
10
0
Order By: Relevance
“…Indigenous concepts could help researchers explain specific phenomena in a particular culture. For instance, an important traditional Confucian concept, face ( mianzi ), has already been identified as a major factor that drives brand name fever among Asian consumers ( Wang et al, 2019 ; Zhang and Wang, 2019 ; Sun et al, 2021 ). Researchers have also examined its roles in consumers’ responses during service encounters ( Keh and Sun, 2008 ; Chan et al, 2009 ).…”
Section: Discussionmentioning
confidence: 99%
“…Indigenous concepts could help researchers explain specific phenomena in a particular culture. For instance, an important traditional Confucian concept, face ( mianzi ), has already been identified as a major factor that drives brand name fever among Asian consumers ( Wang et al, 2019 ; Zhang and Wang, 2019 ; Sun et al, 2021 ). Researchers have also examined its roles in consumers’ responses during service encounters ( Keh and Sun, 2008 ; Chan et al, 2009 ).…”
Section: Discussionmentioning
confidence: 99%
“…Previous research on value co-creation between service employees and customers has been well examined in multi-context, such as retailing, hospitality, and social media (Wang et al, 2020a , b ; Zhang et al, 2020 ; Yi et al, 2021a ; Bu et al, 2022 ). However, the process of service providing is often influenced by the cultural background of consumers (Sun et al, 2017 ; Yi et al, 2021b ), corporate reputation (Geng et al, 2022 ), and peer influence (Sun et al, 2021 ). Accordingly, the complicated dynamic nature of value co-creation between service employees and customers has not been well explored.…”
Section: Literature Reviewmentioning
confidence: 99%
“…It is an effective approach for the advertisement of regional values and soft power, and it is a good pathway for cultural output and value proposition (Yi et al, 2020). With the advance of economic development, consumers have broken the restrictions of basic needs spending (Sun et al, 2017(Sun et al, , 2021Du et al, 2020), and the needs for higher-level cultural consumption are becoming increasingly important (Wang et al, 2020a,b;Li et al, 2021). Film-induced culture is by no means limited to entertainment culture, and film-induced products are by no means limited to spiritual and cultural consumer goods (Chen, 2018).…”
Section: Film-induced Culture and Tourism Industrymentioning
confidence: 99%