The Influence of External Images and Service Quality on Customer Satisfaction and Revisit Intention in Beauty Service Workers

Kim, Soo‐Kyung; Lee, Jung‐Hee; Kim, Sun-Hyoung

doi:10.18693/jksba.2021.22.3.305

Cited by 6 publications

(4 citation statements)

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“…이는 미용학원을 수강하고 있는 학습자들이 수강을 결정하는 순간부터 진로와 취업을 고민하면서 자신에게 맞는 직업을 찾아보고 준비하기 위해 미용교육기관인 미용학원을 이용하고 있다고 할 수 있 고, 급변하는 직업 환경에서 새로운 진로 환경에 적응할 진로 교육을 필요로 하고 있음을 의미한다 (Lim & Yang, 2018). (Moon, 2015), 직업세계 에 잘 적응하고 직업능력을 개발할 수 있는 인재를 배출하도 록 밑받침을 마련하여야 할 것이다 (Kim, 2011).…”

Section: 서 론unclassified

A Study of the Relationship between Career Adaptability, Educational Performance and Educational Satisfaction among Beauty Academy Learners

Wang,

Park

2024

J Korean Soc Cosmetol

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The purpose of this study was to investigate the relationship between career adaptability, educational performance and educational satisfaction among learners aged 20 and older who have experience in beauty academy in Seoul and Gyeonggi-do. This study used 599 self-written questionnaires and conducted frequency analysis, factor analysis, reliability analysis and regression analysis using the SPSS 22.0 program. As a result, career adaptability was found to effects educational performance and educational satisfaction, and also educational performance was found to affect educational satisfaction. Based on the results of this study, we intend to provide high-quality beauty education by establishing an effective beauty education strategy. in subsequent studies, it is expected that in-depth research will be conducted to understand learners' career adaptability, educational performance and educational satisfaction by gender, age and major field.

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Section: 서 론unclassified

A Study of the Relationship between Career Adaptability, Educational Performance and Educational Satisfaction among Beauty Academy Learners

Wang,

Park

2024

J Korean Soc Cosmetol

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“…미용산업에서도 이와 같은 관계의 질의 중요성을 인지하고 각개 연구자들은 직원서비스 품질 (Kim & Ji, 2013), 관계마케 팅 (Kim et al, 2020), 관계혜택 (Jeon et al, 2013) . (Park, 2023).…”

Section: 서 론unclassified

A Study on the Effect of the Quality of the Relationship between Nail Shop Workers and Consumers on the Balance of Work and Life: Focusing on the Mediating Effect of Burnout

Lee,

Kim

2024

J Korean Soc Cosmetol

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This study attempted to look at the concept of the quality of relationships between beauty service providers and consumers at the service provider level, which was not noted in previous studies, and to examine the effect of the quality of relationships with consumers on their work-life balance. The main research results of this study according to the purpose and method of the study are summarized as follows. First, as a result of analyzing the effect of the quality factor of relationship with consumers perceived by nail shop workers on their job burnout level, trust and satisfaction among the detailed factors of the quality of relationship with each consumer had a statistically significant negative (-) effect on the job burnout of nail shop workers. Second, as a result of analyzing the effect of the quality factors of relationships with consumers perceived by nail shop workers on their work-life balance level, immersion, trust, and satisfaction among the detailed factors of the quality of relationships with each consumer had a statistically significant positive (+) effect on the work-life balance of nail shop workers. Finally, as a result of analyzing the mediating effect of job burnout in the relationship between the quality of relationships with consumers perceived by nail shop workers on their work-life balance level, job burnout had the effect of mediating relationship quality and work-life balance. The conclusion of this study based on these facts is a reminder of the need to pay attention to relationship marketing as a new human resource management method in the beauty service industry today. It is suggested that a more systematic qualitative analysis study is needed to establish a specific relationship marketing strategy to obtain the relational satisfaction, commitment, and trust that can be obtained from the relationship of workers with consumers.

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“…One study defined it as the relative purchasing performance of customers about the recovery and compensation of the purchase about the expectation before the purchase [42]. Another study has also explained that, based on the expectation-discordance theory, if the performance is less than expected, it is inconsistent, and if the performance is as expected, it is a simple agreement [43]. The expectation-discordance theory is judged to be a very important issue in the restaurant industry and hospitality industry, where intangible services are provided and brand image, satisfaction, and revisit are evaluated with these intangible services.…”

Section: Customer Satisfaction and Experiencementioning

confidence: 99%

Text Mining with Network Analysis of Online Reviews and Consumers’ Satisfaction: A Case Study in Busan Wine Bars

Choi

Kim

2022

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With the growth of internet technology, customers are sharing up their experiences. Hence, these types of customer experiences are spreading rapidly as a source of online reviews. For this reason, online reviews have become a critical source of information that influences customers’ purchase intentions and behavior. Thus, businesses should monitor online reviews to understand the customer experience and increase customer satisfaction and loyalty. This study attempts to identify essential characteristics for positive online reviews of wine bars and examine the structural relationships of these attributes. To accomplish this purpose, a total of 1,337 online reviews were collected from Google Travel and analyzed. The frequency analysis was performed using text mining to determine the most frequently referred to attributes, and the semantic network analysis, factor analysis, and regression analysis were conducted to understand customer experience and satisfaction of wine bars located in Busan, South Korea. The results show that the top 50 keywords identified from the online reviews were categorized as four groups—‘Atmosphere’, ‘Service’, ‘Date and Location’, and ‘Menu’. The results of the factor analysis reduced the original dimension of 48 keywords to 16 keywords and classified them into six factors, namely, ‘Service’, ‘Staff’, ‘Menu’, ‘Environment’, ‘Recommendation’ and ‘Atmosphere’. Based on these results, implications for sustainable wine bar marketing strategies were suggested.

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The Influence of External Images and Service Quality on Customer Satisfaction and Revisit Intention in Beauty Service Workers

Cited by 6 publications

References 0 publications

A Study of the Relationship between Career Adaptability, Educational Performance and Educational Satisfaction among Beauty Academy Learners

A Study of the Relationship between Career Adaptability, Educational Performance and Educational Satisfaction among Beauty Academy Learners

A Study on the Effect of the Quality of the Relationship between Nail Shop Workers and Consumers on the Balance of Work and Life: Focusing on the Mediating Effect of Burnout

Text Mining with Network Analysis of Online Reviews and Consumers’ Satisfaction: A Case Study in Busan Wine Bars

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