The Influence of Expected Values for Appearance Management on Interest in Make-up and Cosmetics Evaluation Criteria

Park, Eun-Hee; Cho, Hyonju

doi:10.12940/jfb.2014.18.1.22

Cited by 9 publications

(2 citation statements)

References 9 publications

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“…The beauty trend is dominated by small and slim faces with clear and healthy skin. Hence, cosmetic plastic surgery has attracted increasing attention [ 3 , 4 ].…”

Section: Introductionmentioning

confidence: 99%

Development of a Cranial Suture Traction Therapy Program for Facial Asymmetry Correction Using the New Delphi Technique

2022

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Background and Objectives: We aimed to develop a cranial suture traction therapy program, a non-surgical therapeutic method for facial asymmetry correction. Materials and Methods: Six experts, including rehabilitation medicine specialists, oriental medical doctors, dentistry specialists, five experts, including Master’s or doctoral degree holders in skin care and cosmetology with more than 10 years of experience in the field, 4 experts including educators in the field of skin care, a total of 15 people participated in the validation of the development of the cranial suture traction therapy program in stages 1 to 3. Open questions were used in the primary survey. In the second survey, the results of the first survey were summarized and the degree of agreement regarding the questions in each category was presented. In the third survey, the degree of agreement for each item in the questionnaire was analyzed statistically. Results: Most of the questions attained a certain level of consensus by the experts (average of ≥ 4.0). The difference between the mean values was the highest for the third survey at 0.33 and was the lowest between the second and third surveys at 0.47. The results regarding the perceived degree of importance for each point of the evaluation in both the second and third stages of the cranial suture traction therapy program were verified using the content validity ratio. The ratio for the 13 evaluation points was within the range of 0.40−1.00; thus, the Delphi program for cranial suture traction therapy verified that the content was valid. Conclusions: As most questions attained a certain level of consensus by the experts, it can be concluded that these questions are suitable, relevant, and important. The commercialization of the cranial suture traction treatment program will contribute to the correction and prevention of facial dislocations or asymmetry, and the developed treatment will be referred to as cranial suture traction therapy (CSTT).

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“…The beauty trend is dominated by small and slim faces with clear and healthy skin. Hence, cosmetic plastic surgery has attracted increasing attention [ 3 , 4 ].…”

Section: Introductionmentioning

confidence: 99%

Development of a Cranial Suture Traction Therapy Program for Facial Asymmetry Correction Using the New Delphi Technique

2022

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“…또한 화 장은 다면적(multifaceted)과 다기능적(multifunctional)인 특성 을 가지고 있는데 이는 아름다움을 위한 개인의 욕구실현과 자 기성취나 자기 실현을 충족시키고 사회구성원으로서 예의나 능력을 평가받는 단서의 역할을 한다 (Kim & Cha, 2006). 또한 얼굴이나 신체 결점을 보완하거나 수정하여 장점을 부각시키 며 나아가 자신의 이미지를 개성있게 연출하여 자신감을 얻어 자신을 표현하는 욕구까지도 내포하고 있다 (Cheon & Nho, 2014;Park & Cho, 2014).…”

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The Effect of Expectations for Appearance Management on Cosmetic Behavior and Intention to Purchase Colorful Cosmetic Products due to Not Wearing a Mask

Lee¹,

Kim²

2023

J Korean Soc Cosmetol

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Through this, the purpose of this study is to examine the various effects of not wearing a mask in recent years by examining the effect of makeup behavior and the expected value on appearance due to not wearing a mask, and examining the relationship between makeup behavior and purchase intention of color cosmetics. Through this, the purpose of this study is to examine the various effects of not wearing a mask in recent years by examining the effect of makeup behavior and the expected value on appearance due to not wearing a mask, and examining the relationship between makeup behavior and purchase intention of color cosmetics. In order to achieve this objective, 300 women in their 20s and 40s who are sensitive to their appearance were selected from August 26, 2022 to August 30, 2022, using a non-probability sampling method called Convenience Sampling. Data were collected through an Internet-specialized survey company and used in the final thesis. Frequency analysis, factor analysis, reliability test, descriptive statistical analysis, and linear regression analysis were performed using SPSS 18.0 to examine the effect on the expected value of appearance management, makeup behavior, and purchase intention of color cosmetics. As a result of examining the effect of appearance management expectations on makeup behaviors, self-satisfaction expected values are in line with conformity-seeking makeup behaviors, fashion-seeking makeup behaviors, personality-seeking makeup behaviors, change-seeking makeup behaviors, and relationship-seeking makeup behaviors. In pursuit of makeup behavior, fashion-seeking makeup behavior, change-seeking makeup behavior, show-off makeup behavior, relationship-seeking makeup behavior, and conformity-seeking makeup behavior, fashion-seeking makeup behavior, individuality-seeking makeup behavior, show-off makeup behavior, these were found to have an effect on relationship-seeking makeup behavior. Next, as a result of examining the effect of makeup behavior on purchase intention of color cosmetics, fashion-seeking makeup behavior affects both base makeup and point makeup. In conclusion, we can confirm that it is possible to predict the change in the color cosmetics market as not wearing a mask increases the expected value of appearance and affects the makeup behavior. Accordingly, in the beauty industry, it is necessary to develop detailed services and various products that meet the needs of consumers. Furthermore, as the expectations of men's appearance are increasing in line with the expectation of not wearing a mask as a future study, it seems that a study comparing men and women should be conducted.

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A Study on Body Mass Index, Body Attitude and Clothing Attitude of Women in Their Twenties

Lee¹

2014

Fashion business

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The purpose of this study was to analyze body mass index of women in their twenties and investigate the relationships of body attitude and clothing attitude. To achieve the purposes of this study, a questionnaire was conducted with 398 people from May 2 to May 30, 2013. The final data was analyzed with spss 18.0 program. The results were as follows: First, I found that body attitude had this order: Feeling fat, Lower body fatness, Salience of weight and shape, Attractiveness, Strength and fitness, and Body disparagement Secondly, there were significant differences of body attitude based on demographic characteristics and body mass index. Thirdly, I found that clothing attitude was classified into four factors of Personality pursuit, Body complement, Appearance ostentation, and Social approval. Fourthly, there were significant differences of clothing attitude based on demographic characteristics and body mass index. Fifthly, there were significant relations of body mass index, body attitude, and clothing attitude of women in their twenties. Thus, I found that body mass index and body attitude were related to clothing attitude.

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The Influence of Expected Values for Appearance Management on Interest in Make-up and Cosmetics Evaluation Criteria

Cited by 9 publications

References 9 publications

Development of a Cranial Suture Traction Therapy Program for Facial Asymmetry Correction Using the New Delphi Technique

Development of a Cranial Suture Traction Therapy Program for Facial Asymmetry Correction Using the New Delphi Technique

The Effect of Expectations for Appearance Management on Cosmetic Behavior and Intention to Purchase Colorful Cosmetic Products due to Not Wearing a Mask

A Study on Body Mass Index, Body Attitude and Clothing Attitude of Women in Their Twenties

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