The Influence of Environmental Concern on Intention of Green Consumption — Moderating Effects of Moral Consciousness

Tseng, Pei-Yu; Lee, Su-Fang

doi:10.1142/9789811228001_0195

Cited by 3 publications

(6 citation statements)

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“…Moreover, the results indicated a significant positive effect of EC on green consumption behaviour (GCB). This finding is consistent with that of a previous study conducted by Bulut et al (2021); Casaló and Escario (2018); Fauzan and Azhar (2019); Iqbal et al (2023); Newton et al (2015), Nittala and Moturu (2023), Trivedi et al (2018); Tseng and Lee (2020); and Yue et al (2020).…”

Section: Discussionsupporting

confidence: 93%

“…Also, in accordance with the findings of Casaló et al (2018) and Khaola et al (2014), as well as Tseng and Lee (2020), environmental concerns (EC) have a significant impact on attitudes towards GCB. For example, Casaló and Escario (2018) emphasised that attitudes are vital in predicting pro-environmental behaviour, but they are shaped by ECs, which refer to an individual’s strong belief in protecting the environment at any cost.…”

Section: Introductionsupporting

confidence: 86%

“…EC is a crucial concept in the study of GCB among students, which explains individual students' concerns about plastic pollution and degradation of natural resources (Trivedi et al, 2018). Research indicates that individuals with positive or high EC levels are more likely to engage in green consumption practices (Casal o and Escario, 2018;Fauzan and Azhar, 2019;Iqbal et al, 2023;Newton et al, 2015;Nittala and Moturu, 2023;Tseng and Lee, 2020;Yue et al, 2020). Students with strong EC may actively seek additional information to ensure that their environmentally conscious choices and actions contribute to reducing marine plastic pollution.…”

Section: Cnsmentioning

confidence: 99%

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Green consumption behaviour among higher education students as an approach to achieving sustainable source reduction of marine plastic pollution

Salifu,

Arthur,

Nortey

2024

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Purpose Marine plastic pollution (MPP) is increasing in recent times because of the high usage of plastic products. Green consumption behaviour (GCB) gaining attention as effective approach to achieving sustainable source reduction of plastic pollution, which negatively affects both human pollution and marine biodiversity and ecosystem. Although, Higher Education (HE) students are key stakeholders in addressing environmental issues, including MPP, there is limited empirical research in Ghana on factors influencing HE students’ GCB. This study, in an endeavour to bridge the gap, used the revised theory of planned behaviour (TPB) framework to investigate the factors influencing higher-education students’ green consumption behaviour in the Ghanaian context. Specifically, the purpose of the study is to examine the interplay of consumer novelty seeking (CNS), environmental concern (EC), perceived behavioural control and social influence on green consumption behaviour among higher-education students in Ghana. The study also explored the moderating role of gender in the relationship between CNS and green consumption behaviour. Design/methodology/approach This study used quantitative approach to obtain data from a sample of 233 students at the University of Cape Coast and used the partial least squares structural equation modelling approach for the data analysis. Findings The findings provide valuable insights, highlighting the important role of CNS and ECs in driving higher education students’ green consumption behaviour in Ghana. This study also found a revealing role for gender as a moderator in the relationship between CNS and green consumption behaviour, with females exhibiting a more pronounced response to CNS in influencing green consumption behaviour. On the contrary, the authors found a non-significant impact of perceived behavioural control and social influence. Research limitations/implications Although this study presents results that provide valuable insights for policy and practical implications, it has some limitations worth mentioning for future research directions. Firstly, the participants sampled for this study comprised only higher education students from the University of Cape Coast in Ghana, which may limit the applicability of the findings to other student populations at various universities in Ghana and beyond. Moreover, the exclusion of non-students who are considered as “Generation Z” (i.e. born within 1995–2010) may narrow the scope of generalisability in the context of young consumers’ green consumption behaviour in Ghana. To enhance the generalisability of future studies, it is recommended that the scope of this study be extended. Furthermore, it should be noted that this study primarily measured higher education students’ green consumption behaviour based on self-reported data. Therefore, future research could adopt alternative approaches, such as non-self-reported measures or experimental data so to reduce the complexities and the gap that may exist between attitudes and behaviour. Practical implications These results provide valuable insights for policymakers, educators and environmental advocates to develop targeted initiatives that resonate with Ghanaian higher education students to foster green consumption practices and contribute to global efforts against marine plastic pollution. Originality/value The novelty of this study lies in the decision to propose a TPB model by including variables like CNS and EC that are believed to positively shape attitudes towards green consumption behaviour. The rationale for examining these variables is grounded in the belief that they are appropriate factors that may predict students’ green consumer behaviour, which may serve as a potential solution to marine plastic pollution.

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Section: Discussionsupporting

confidence: 93%

Section: Introductionsupporting

confidence: 86%

Section: Cnsmentioning

confidence: 99%

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Green consumption behaviour among higher education students as an approach to achieving sustainable source reduction of marine plastic pollution

Salifu,

Arthur,

Nortey

2024

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“…However, this result contradicts the findings of Moores and Chang (2006) and Chaudary, Samra and Ali, Muhammad (2016), who did not detect a moderating influence of awareness. This study shows a strong agreement with other empirical research that found a moderating influence of Moral Awareness (Nico Alexander Vizano et al, 2021;Zhang, Q. and Ahmad, S., 2021;Tseng and Lee, 2020). People with more awareness would prefer to buy shares of firms that have superior governance information, which explains why moral awareness (MA) has a large influence.…”

Section: Rq 2: Does Investors' Moral Awareness Has Any Moderating Rol...supporting

confidence: 90%

“…The H4 hypothesis suggests that Moral Awareness (MA) moderates the relationship between Environmental Issues (EI) and Investment Decision (ID), which aligns with previous studies (Nico Alexander Vizano et al, 2021;Zhang, Q. and Ahmad, S., 2021;and Tseng and Lee, 2020). However, this finding contradicts previous research by Chaudary, Samra, Ali, Muhammad (2016), and Moores and Chang (2006).…”

Section: Rq 2: Does Investors' Moral Awareness Has Any Moderating Rol...supporting

confidence: 72%

Corporate ESG issues and retail investors’ investment decision: a moral awareness perspective

Nafisa,

Mohammad Ashraful,

Qian

2023

IJRBS

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The specific goal of this study is to find out how retail investors consider company ESG issues while making investment decisions, with their moral awareness (MA) serving as a moderator. The framework's foundations are the norm activation model (NAM) and the theory of planned behavior (TPB). The report is based on a questionnaire survey that was completed by 599 retail investors in Dhaka and Chattagram, Bangladesh. To examine the data and verify the theories, the PLS path modeling approach is employed. Six hypotheses are investigated using structural equation modeling; five are found to be significant and one to be non-significant. All of the hypotheses are positive. The findings of the research demonstrate that when making investment decisions, investors take a company's social, environmental, and governance issues into account. The moral awareness of investors seems to influence their investment decisions as well. By presenting empirical data on the relationship between business ESG issues and investment decisions with moderating impacts on investors' moral awareness, the paper advances the field of behavioral finance research. It implies that corporate advertising tactics may support global reporting requirements, draw impact investors, and promote moral and environmental education. To safeguard ESG concerns and promote sustainable growth of the capital market and economy, governments should enact laws, rules, and directives.

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Formation of Models of «Green» Entrepreneurship Based on Market Segmentation, Taking into Account the Principles of Responsible Consumption

Кожевина

Belyaevskaya-Plotnik

2022

Mod. innov. razvit.

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The article is a continuation of a number of scientific studies carried out by the authors within the framework of government assignments and grants devoted to identifying the relationship between the economic security of territories and the development of “green” entrepreneurship models on them.Purpose: is to identify the relationship between responsible consumption and ensuring the economic security of subjects of the "green" economy in the context of the global principles of sustainable development and the transformation of consumer preferences.Methods: the study is based on the methodology and principles of sustainable development in "green" entrepreneurship. The use of comparative and comparative analysis methods is due to the need to identify the features of sustainable (responsible) production and consumption in different sectors of the "green" economy. Comparative marketing allows you to clarify the category of "sustainable (responsible) consumption", systematize international experience and best practices of "green" marketing.Results: the authors have identified the most promising market segments of the "green" economy, outlined the advantages of companies that implement the principles of "green" marketing and take into account ESG factors in business models of entrepreneurship. The use of indicative analysis tools made it possible to determine the level of development of individual segments of "green" entrepreneurship in the constituent entities of the Russian Federation. Based on the results of Russian practice and on the example of the implementation of the national project "Labor Productivity", the effectiveness of the implementation by companies participating in the national project of responsible and lean production is substantiated. The structural components of the "green" economy and economic security are revealed, the differentiation of Russian regions is shown in the context of indicators of the development of individual segments of the "green" economy. It has been determined that all segments of the "green" economy in Russia are covered by the national project "Labor Productivity".Conclusions and Relevance: according to the results of the study, the relationship of macro- and microeconomic factors in achieving SDG 12 "Responsible consumption and production" by the subjects of "green" entrepreneurship was revealed. The authors propose directions for the implementation of educational measures for the business community in the field of "green" marketing, the influence of ESG factors when changing business models, lean manufacturing, which will help ensure the economic security of subjects of "green" entrepreneurship in the new economic conditions.

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The Influence of Environmental Concern on Intention of Green Consumption — Moderating Effects of Moral Consciousness

Cited by 3 publications

References 0 publications

Green consumption behaviour among higher education students as an approach to achieving sustainable source reduction of marine plastic pollution

Green consumption behaviour among higher education students as an approach to achieving sustainable source reduction of marine plastic pollution

Corporate ESG issues and retail investors’ investment decision: a moral awareness perspective

Formation of Models of «Green» Entrepreneurship Based on Market Segmentation, Taking into Account the Principles of Responsible Consumption

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