2020
DOI: 10.18326/infsl3.v13i2.201-218
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The Influence of Electronic Word of Mouth (E-WOM) and Travel Motivation toward the Interest in Visiting Lombok, Gender as a Mediator

Abstract: The background of this research is the decreased number of tourists, either domestic or foreign tourists, visiting Lombok, in which Lombok is a halal tourism destination in Indonesia. This research aims to analyze the influence of electronic word of mouth (e-WOM) and travel motivation toward the interest in visiting Lombok with gender as the mediator, using a purpose-sampling technique on its sample collection. The respondents of this research are university students in Surakarta. The number of questionnaires … Show more

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Cited by 5 publications
(4 citation statements)
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References 30 publications
(39 reference statements)
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“…The results of hypothesis testing in this study show that destination image has a positive but insignificant effect on revisit intention in Kuta Beach Bali, Indonesia. The results in this study are slightly contrast with a prior research by Endah et al (2020), Amalia & Hidayat (2019), Auliya et al (2019) who found eWOM has a significant and positive influence on the intention of tourists to revisit. However, the results are aligned with Hidayatullah Elmas, (2019), Mohammed Abubakar, (2016), Arifuddin et al, (2019), Iriobe & Abiola-Oke, (2019), Ariyanto & Prihandono, (2018), who found that electronic word of mouth has positive and insignificant effect on intention to revisit tourism objects.…”
Section: The Influence Of Ewom On Revisit Intentioncontrasting
confidence: 99%
“…The results of hypothesis testing in this study show that destination image has a positive but insignificant effect on revisit intention in Kuta Beach Bali, Indonesia. The results in this study are slightly contrast with a prior research by Endah et al (2020), Amalia & Hidayat (2019), Auliya et al (2019) who found eWOM has a significant and positive influence on the intention of tourists to revisit. However, the results are aligned with Hidayatullah Elmas, (2019), Mohammed Abubakar, (2016), Arifuddin et al, (2019), Iriobe & Abiola-Oke, (2019), Ariyanto & Prihandono, (2018), who found that electronic word of mouth has positive and insignificant effect on intention to revisit tourism objects.…”
Section: The Influence Of Ewom On Revisit Intentioncontrasting
confidence: 99%
“…Memorable Rural Tourism Experience sebagai pengalaman bermakna yang diingat secara positif setelah peristiwa itu terjadi (Auliya, & Pertiwi 2020). Maka semakin banyak orang yang memberi word of mouth yang positif, serta sharing pengalaman melalui social media.…”
Section: Hubungan Memorable Rural Tourism Experience Terhadap Positiv...unclassified
“…Wisatawan menggunakan sosial media untuk mencari informasi saat membuat rencana perjalanan (Jingyi & Zong, 2021) Pengalaman perjalanan ini dibagikan melalui banyak media yang berbeda, termasuk teks, gambar, audio, dan video. Tampaknya wisatawan menikmati mengambil bagian dari interaksi sosial dengan teman-teman di media sosial serta menghasilkan ulasan dan rekomendasi online yang berwawasan luas untuk meningkatkan keyakinan utilitarian mereka (Auliya, & Pertiwi 2020). Era pariwisata cerdas melibatkan teknologi cerdas (misalnya Google Glass) dan sosial berbasis seluler aplikasi media (misalnya Whatsapp dan WeChat), dikombinasikan dengan akses online yang lebih mudah dan lebih murah secara bertahap ke destinasi cerdas, memungkinkan wisatawan untuk dengan mudah berbagi pengalaman tak terlupakan mereka saat dalam perjalanan.…”
Section: Hubungan Memorable Rural Tourism Experience Terhadap Positiv...unclassified
“…According to (Auliya & Pertiwi, 2020) Tourists use electronic word of mouth as one of the most common forms of communication before visiting a certain attraction. This shows that most tourists get information related to these destinations from the internet, so it is important for stakeholders, in this case the reign of Ngada government, especially the Tourist office, to pay attention to the media used to promote tourism objects in Ngada Regency.…”
Section: Introductionmentioning
confidence: 99%