“…The results of hypothesis testing in this study show that destination image has a positive but insignificant effect on revisit intention in Kuta Beach Bali, Indonesia. The results in this study are slightly contrast with a prior research by Endah et al (2020), Amalia & Hidayat (2019), Auliya et al (2019) who found eWOM has a significant and positive influence on the intention of tourists to revisit. However, the results are aligned with Hidayatullah Elmas, (2019), Mohammed Abubakar, (2016), Arifuddin et al, (2019), Iriobe & Abiola-Oke, (2019), Ariyanto & Prihandono, (2018), who found that electronic word of mouth has positive and insignificant effect on intention to revisit tourism objects.…”