The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

Taufique, Khan Md. Raziuddin; Vocino, Andrea; Polonsky, Michael Jay

doi:10.1080/0965254x.2016.1240219

Cited by 174 publications

(187 citation statements)

References 85 publications

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“…In terms of direct effect hypotheses, we find a positive and significant direct association between KnE and green entrepreneurship switching intentions (β = 0.199, t = 4.774), thereby accepting Hypothesis 1. This finding was also revealed by the previous pool of researchers [66]. In addition, WG exhibits a positive and significant direct effect on green entrepreneurship switching intentions (β = 0.230), thereby supporting Hypothesis 2 that was consistent with previous studies [68].…”

Section: Structural Modelsupporting

confidence: 90%

“…Klewitz and Hansen [65] also described the key barriers for SME perspective and found that the lack of knowledge about eco-innovation of owner-managers is among such barriers. Conversely, related knowledge about the environment, including general environmental knowledge and eco-label knowledge, exhibits a significant impact on an individual's attitudes toward the environment [66].…”

Section: Information and Technology (It) Knowledge And Experiencementioning

confidence: 99%

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Entrepreneurs and Environmental Sustainability in the Digital Era: Regional and Institutional Perspectives

Zhou

Anwar

et al. 2020

IJERPH

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Climate change and environmental degradation have negatively affected the sustainable development of mankind. The “green” concept has been gradually accepted by the public, thereby strongly promoting “green” business forms and social innovation. This study adopts related information and technology knowledge and experience and warm glow (altruistic value) for business initiatives as push factors, market opportunity (MO) and personal innovativeness (PI) in technology as pull factors, and institutional theory (regulatory support and normative support) as mooring factors. These factors are employed to analyze the switching intentions of individuals toward green entrepreneurship, which is a new persuasive psychological model based on Push–Pull–Mooring model (PPM). The survey questionnaires are collected from a total of 1562 respondents through WeChat in mainland China. The study findings present all variables that significantly affect individuals’ switching intentions toward green entrepreneurs. PI exhibits the most significant impact on intention of individuals toward green entrepreneurship, while the interaction between the mooring factor and MO on switching intentions to green entrepreneurship is relatively weak. Finally, the study contributes theoretical and practical implications for increasing intentions toward green entrepreneurship.

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Section: Structural Modelsupporting

confidence: 90%

Section: Information and Technology (It) Knowledge And Experiencementioning

confidence: 99%

Entrepreneurs and Environmental Sustainability in the Digital Era: Regional and Institutional Perspectives

Zhou

Anwar

et al. 2020

IJERPH

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“…Since 2010, it is probable that public cognisance of the environmental and ethical impacts of food purchasing has increased, given food retailers' efforts to promote sustainable consumption [7], the prominence of organic-and local-food in public procurement [8] and the ubiquity of point-of-sale labelling information about food's ethical and environmental credentials [9]. Studies have shown that consumers who are motivated by environmental concerns and participate in ECF shopping are more likely to recognise and use eco-labels [10,11].…”

Section: Environmentally and Ethically Conscious Grocery Shoppingmentioning

confidence: 99%

“…Furthermore, in the context of purchases of environmentally labelled products (animal welfare, food quality and organic), consumer knowledge of value-based-labels has been shown to be important in guiding consumer purchasing decisions [36]. The role of eco-labels as a bridge between motivational factors and sustainable purchasing has been modelled in various populations [11,[30][31][32], albeit there is heterogeneity in mediating variables and process order. For example, the model fitted in one study [11] quantified the direct relationship between eco-label knowledge and pro-environmental purchases in conjunction with examination of a possible mediating relationship of trust in eco-labels; while the direct effect of eco-label knowledge on pro-environmental behaviour was negative, removal of the indirect effect of eco-label trust would have resulted in a positive relationship.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Food Purchasing Decisions and Environmental Ideology: An Exploratory Survey of UK Shoppers

et al. 2019

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Environmentally and ethically conscious food purchasing has traction with British consumers. We examined how broad environmental worldviews related to shoppers’ ratings of the importance of various shopping criteria, including recognition of eco-labels, by surveying 502 shoppers from the city of Sheffield, England. Environmental worldviews were measured using the New Ecological Paradigm (NEP) scale. Responses to the scale split into two dimensions reflecting the scale’s origins: the Dominant Social Paradigm (DSP) and NEP subscales. Subscription to the NEP (ecocentric values) was associated with greater importance ratings of nutrition & health, animal welfare, the environment, Fairtrade, seasonal, local and organic criteria. Subscription to the DSP (anthropocentric values) was associated with greater importance ratings of quality, taste, safety, price and convenience criteria. Notably, subscription to DSP values was the only predictor of eco-label recognition score in a multivariate model. These results indicate that the NEP scale should be considered as two subscales. The results suggest that campaigns to increase consumers’ environmental awareness in order to encourage environmentally driven food shopping are likely to motivate only consumers disenchanted with technological and anthropocentric development.

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“…Within recent years, concern for environmental sustainability has risen tremendously in the global landscape (Taufique et al, 2017). With the United Nation's establishment of 17 sustainable development goals (SDGs) aimed to be achieved by 2030, initiatives concerning environmentalism and sustainability has been at the forefront of global concerns (Chakravorti, 2015(Chakravorti, , 2017.…”

Section: Discussionmentioning

confidence: 99%

Employing Enviropreneurial Marketing Strategies to Gain Legitimacy

Randrianasolo

2020

Journal of Global Marketing

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Within the current global landscape, internationalizing organizations are increasingly seeking ways to gain legitimacy, or social acceptance, within the foreign markets they exist in. This current article proposes that enviropreneurial marketing strategies can be placed in the arsenal of tools firms may employ to gain organizational legitimacy. Across two studies, this article hypothesizes and empirically tests the mediating roles that pragmatic and moral legitimacy play in the relationships between enviropreneurial marketing and outcomes on firm constituents such as consumers and employees. The results show that while pragmatic legitimacy is a significant mediator of such relationships, moral legitimacy is not.

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The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

Cited by 174 publications

References 85 publications

Entrepreneurs and Environmental Sustainability in the Digital Era: Regional and Institutional Perspectives

Entrepreneurs and Environmental Sustainability in the Digital Era: Regional and Institutional Perspectives

Food Purchasing Decisions and Environmental Ideology: An Exploratory Survey of UK Shoppers

Employing Enviropreneurial Marketing Strategies to Gain Legitimacy

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