The Influence of E-service Quality Dimensions on E-loyalty with E-Satisfaction as an Intervening Variable (Study of E-commerce Users in Bandung City)
Dina Ardiyanti,
Hariyadi Triwahyu Putra
Abstract:This study aims to examine the influence of e-service quality dimensions on e-loyalty, mediated by e-satisfaction in the Tokopedia application in Bandung. The population in the study consists of Tokopedia application users generation Z who were born in 1995-2010 who are at least 17 years old and reside in Bandung. The sample size for this research is 180 respondents, selected using convenience sampling. The data type utilized in this study is primary data collected through a survey strategy using online questi… Show more
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