The Influence of Demand Fluctuation and Competition Intensity on Advantages of Supply Chain Dominance
Zheng He,
Shuchen Ni,
Xue Jiang
et al.
Abstract:We studied a supply chain consisting of multiple suppliers and multiple retailers. We use the Cournot–Stackelberg game, the Market–Stackelberg game, and the Market–Nash game to simulate the situation where the upstream seller’s market dominance power gradually decreases while the downstream buyer’s market power increases. The equilibrium decision and supply chain performance under the three models are compared and analyzed, as well as their responses to external market changes such as demand fluctuation and ma… Show more
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