The Influence of Customer Satisfaction and Ease of Shopping on Payment Gateways in The Aqubeliaja Marketplace
Halek Mu'min,
Diah Dharmayanti,
Farid Al Rizky
Abstract:This study tests and proves whether customer satisfaction and ease of shopping have an influence on payment gateways in the aqubeliaja marketplace. The method used in the research is quantitative with an explanatory research approach. The data collection techniques used are questionnaires and documentation. The data analysis technique uses multiple regression with the help of SPSS software. The results of the multiple regression test show that the customer satisfaction variable b_1 = 0.276: is the regression c… Show more
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