2008
DOI: 10.2753/jmr1536-5433060203
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The Influence of Culture on Negotiati on Styles of Brazilian Executives

Abstract: Culture profoundly influences how people think, communicate, and behave. Successful cross‐cultural negotiations require an understanding of the negotiation style of those on the other side of the table, and the acceptance and respect of their cultural beliefs and norms. The focus of this paper is to identify the styles of negotiation that tend to be adopted by Brazilian negotiators. Participants were 683 experienced negotiators from 22 Brazilian states. The Brazilian style of negotiation is described based on … Show more

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Cited by 10 publications
(13 citation statements)
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“…Since a harmonious relationship among group members is of utmost importance in collectivistic cultures, such as Brazil, it would be expected that team members will avoid confrontation and conflict and emphasize harmony within the group (Sobral, Carvalhal, & Almeida, 2008;Westwood, Tang, & Kirkbride, 1992). This conflict avoidance strategy is reinforced by a high hierarchical distance between members and team leaders, as a way of showing obedience and loyalty (Barros & Prates, 1996).…”
Section: Hypothesis 3 (H3)mentioning
confidence: 99%
“…Since a harmonious relationship among group members is of utmost importance in collectivistic cultures, such as Brazil, it would be expected that team members will avoid confrontation and conflict and emphasize harmony within the group (Sobral, Carvalhal, & Almeida, 2008;Westwood, Tang, & Kirkbride, 1992). This conflict avoidance strategy is reinforced by a high hierarchical distance between members and team leaders, as a way of showing obedience and loyalty (Barros & Prates, 1996).…”
Section: Hypothesis 3 (H3)mentioning
confidence: 99%
“…Beside the aspects of relationship and behavior of both parties, the business negotiation also include the aspects of influencing conditions, such as culture (Weiss, 1993). Unlike in the intercultural context, the business negotiation in cross-cultural context is more complex and challenging, and requires adequate understanding of the influence of cultural differences on it (Sobral et al, 2008).…”
Section: Introductionmentioning
confidence: 99%
“…As the effective negotiations are often afflicted by cultural differences (Kopelman & Olekalns, 1994), for successful cross-border negotiations, accepting and respecting the cultural beliefs and norms of the other party are prerequisite (Sobral et al, 2008). According to Hofstede (2007), cultural beliefs and norms differ on the basis of the dimensions of power distance, individualism, masculinity, uncertainty avoidance, long-term orientation and indulgence.…”
Section: Introductionmentioning
confidence: 99%
“…However, not all those dimensions are empirically examined with sufficient detail. According to a previous study (Sobral et al, 2008), Hofstede's cultural dimensions are also useful to consider in order to obtain a solid contextual overview of the influence of deeply enrooted cultural dimensions on negotiation.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Due to this change in today's global economic environment, both top executives and researchers need to understand how culture influences negotiations (Gelfand et al, 2013). Today, many organizations see negotiation practice as a competitive necessity when negotiating with partners from other regions (Sobral et al, 2008). For this reason, cross -cultural negotiators generally leave more value on the table when trying to capture their counterparts' interests and trade them off against their own interests (Brett, 2017).…”
Section: Introductionmentioning
confidence: 99%