The Influence of Culture on Innovation and CSR Practices

Abstract

CSR practices derive directly from strategic actions of companies but, more indirectly, from other factors that influence organizational behavior, such as culture. But talking about culture is something too comprehensive since we have national and organizational culture. At the level of CSR practices, will the framework of values of the leadership and the employees of an organization or the norms and values of the country where it operates be more influential? What is the role played by an innovative culture in the implementation of CSR? How can companies promote corporate social innovation? To answer these questions, this chapter will present some studies and discussions to contribute to the reflection of this issue not only to sensitize organizations to the importance of assuming CSR behaviors in an innovative way but also to analyze the role that culture has at this level.